Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 3, 2014
arrowPress Releases
September 3, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM Tech sites:


THQ struggling to break even on Darksiders II
THQ struggling to break even on  Darksiders II
October 30, 2012 | By Eric Caoili

October 30, 2012 | By Eric Caoili
Comments
    5 comments
More: Console/PC, Business/Marketing



Darksiders II has sold an estimated 1 million copies, but analyst Michael Pachter says the game is struggling to cross the 2 million milestone it will need to reach for THQ to break even on the title.

The game is one of the biggest 2012 releases for a publisher that's spent most of the past year trying to right itself -- THQ has bowed out of the kids' licensed game business, laid off hundreds of employees, shut down multiple studios, and installed a new president -- all in just the last nine months.

"Darksiders II's performance and a history of game delays and cancelations leaves us skeptical that THQ can successfully execute its turnaround strategy, which centers on a streamlined release slate," says Wedbush Securities' Pachter.

He points to the publisher's recent abandonment of two high-profile projects, InSane (from film director Guillermo del Toro) and Devil's Third (from Valhalla Game Studios, a new team headed by former Ninja Gaiden director Tomonobu Itagaki), as a potential problem for THQ, as it looks to boost its revenues with new releases.

Pachter predicts that THQ will beat analyst estimates of around $75-85 million in revenues when the publisher reports its second quarter earnings (on November 5), even though its software sales during the July-September months were down year-over-year by 18 percent, according to NPD. He advised caution to investors for the rest of the fiscal year, though, warning "management has a history of missteps."

Developed by THQ's Virgil Games studio, Darksiders II was the top-selling title of the month at U.S. retail when it shipped in August for PlayStation 3, Xbox 360, and Windows (a Wii U version will also release when that console launches in November). The original Darksiders, which debuted in January 2010, has also sold over 1 million copies.


Related Jobs

Piranha Games Inc
Piranha Games Inc — Vancouver, British Columbia, Canada
[09.03.14]

Lead Artist
Piranha Games Inc
Piranha Games Inc — Vancouver, British Columbia, Canada
[09.03.14]

Online Software Engineer
Piranha Games Inc
Piranha Games Inc — Vancouver, British Columbia, Canada
[09.03.14]

Systems Engineer
Sony DADC
Sony DADC — Culver City, California, United States
[09.02.14]

Software Engineer – App and Game Development










Comments


Maria Jayne
profile image
I realize I'm just one customer, but there is a lesson here.

I bought Darksiders late on PC and discovered it was great and I loved it. I then followed the development and release of Darksiders 2, checked Steam and discovered they want 45 for it at release, screw that I'll wait.

Few weeks later the price dropped to 39.99 with a supposed "discount", read some reviews and discovered the PC version was lacking some basic functionality...so again, no thanks.

Was on a Steam sale the other week for about 12.99 so I bought it, haven't played yet but I wanted it. Now the question is, if it had been a more reasonable price at launch, would I have bought it full price? I think I would have I think I would have spent up to 29.99 at launch and not even bothered waiting for a review.

So while I did give them some money, they could have easily had double that if they hadn't set it so high to begin with.

Brandon Van Every
profile image
Maybe they had enough impulse buyers at the beginning to justify their strategy. Or maybe they didn't. Maybe they only dropped the price because they weren't selling well enough to command the premium. So if they had done better, maybe you'd still be waiting for a sale that never comes. Any games you can think of like that?

Jane Castle
profile image
The problem here is one that has plagued "Next Gen" development since the beginning. "We need to sell two million copies or we can't break even on the project".

I guess the next well worn step in this tale will be to lay off the employees if those 2 million sales do not materialize.

Ramon Carroll
profile image
Yep, and the business model will never be questioned.

Raymond Grier
profile image
People's reactions perplex me. Since they are developing a version for Wii U that wasn't released yet they must obviously have factored that into their expectations...therefore it is premature to be evaluating their success/failure at all at this point. We shouldn't be talking about this so seriously until the Wii U version has had its' chance.


none
 
Comment: