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Learn to break into the Korean mobile market at GDC China
Learn to break into the Korean mobile market at GDC China
November 13, 2012 | By Staff

November 13, 2012 | By Staff
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While mobile game developers often earn much of their revenue from North America, regions like China, Japan, and Korea are still extremely valuable.

The Korean market in particular has plenty of opportunities for mobile developers, and at next week's GDC China in Shanghai, attendees will learn the ins and out of breaking into this lucrative market.

During the show, Neowiz China's Eliot Shin will take an in-depth look at the Korean mobile market, detailing how it differs from other regions and why it's so appealing to developers around the world.

Korean mobile games often have an extremely high average revenue per user, but Shin believes it can take a fair bit of trail and error to really capitalize on that potential. While his talk primarily focuses on helping Chinese developers, Shin will offer plenty of insight to help both Western and Asian studios launch successful mobile games in the Korean market.

His talk, "Korean Mobile Market and Penetration Strategy for Chinese Developers," is part of GDC China's Smartphone & Tablet Games Summit, and will be open to All Access and Summits & Tutorials pass holders. Online registration is now open on the GDC China website, and the show itself will take place November 17-19 at the Shanghai Convention Center in Shanghai, China.

In addition to the above presentation, GDC China organizers have also added the following talks to the show's Smartphone & Tablet Games Summit:

- In "The Battle Royale of Mobile Social: Friends or Players?," Applifier CEO Jussi Laakkonen will pick apart the increasingly competitive mobile social market. He'll examine heavyweights like Gree, DeNA, Tencent, and more, noting how developers can make mobile games that have better global appeal.

- Elsewhere, Appy Entertainment brand director Paul O'Connor will discuss how his studio converted two premium apps to a free-to-play model, and saw a large boost in revenue in the process. His talk, "Premium to Freemium: Pivoting Monetization Method for Best-Selling Apps," will offer specific advice for other developers looking to make a similar shift.

These talks join the numerous other sessions already announced for GDC China. For more information on any of the sessions in the show's completed lineup, check out the "Announced Sessions" page on the show's official website - with a full PDF schedule also now available.

Be sure to keep an eye out for even more updates on GDC China in the next few days, as show organizers have even more to announce for the upcoming event. For all the latest information on registering for GDC China, visit the show's website, or subscribe to regular updates via Facebook, Twitter, or RSS.


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