Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
November 20, 2014
arrowPress Releases
November 20, 2014
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


GDC China: How cross-promotion for mobile titles can hit big
GDC China: How cross-promotion for mobile titles can hit big
November 16, 2012 | By Simon Carless




In a talk kicking off the Smartphone & Tablet Games Summit at GDC China 2012 in Shanghai, Chartboost's Clay Kellogg discussed the sometimes surprising advantages of cross-promoting your mobile title, revealing some impressive statistics from the Mega Jump franchise.

Specifically, Chartboost partner Get Set Games, which runs the free-to-play titles Mega Jump and now Mega Run, saw some spectacular results when they cross-promoted downloads of their newest iOS/Android smartphone & tablet game.

The result? Over 10 million users for the latest in the Mega franchise, and a 45.1% clickthrough rate from Mega Jump to check out more info about Mega Run, with an install rate of 9.9% - extremely impressive.

Alongside external advertising and cross-promotion (which Chartboost also helps to monitor or facilitate), Kellogg believes that cross-promotion within your own portfolio of titles is "fundamental" to strategy.

He showed other examples of internal cross-promotion with click through rates as high as 15-35%. But the Chartboost exec also stressed that you need to have similar styles of game in order to cross-promote most successfully.

In conclusion - a larger portfolio of self-created mobile games can help multiply your userbase quite swiftly. But if you're making abstruse styles of games that each target different audiences, then you're losing a big loyalty advantage that you might otherwise be able to leverage.


Related Jobs

Pocket Gems
Pocket Gems — San Francisco, California, United States
[11.20.14]

Software Engineer - Mobile, Backend & Tools
Grover Gaming
Grover Gaming — Greenville, North Carolina, United States
[11.20.14]

3D Generalist / Artist
Cloud Imperium Games
Cloud Imperium Games — Santa Monica, California, United States
[11.20.14]

Senior VFX Artist
Cloud Imperium Games
Cloud Imperium Games — Santa Monica, California, United States
[11.20.14]

Gameplay Engineer









Loading Comments

loader image