We've written about Double Fine's "Amnesia Fortnight" process several times now, but in summary, it goes something like this:
Every year, developers at the studio stop working on their current projects, split into four teams, and spend two weeks prototyping new games. The results are threefold: Double Fine experiments with new gameplay ideas, tests potential new project leads, and has playable prototypes to pitch with.
At first the process was mostly a creative exercise, but when a sequel to its ambitious Brutal Legend was unexpectedly canceled three years ago, those prototypes ended up saving the company, and transforming Double Fine into an independent studio capable of cranking out quick, original games that could be funded just fine on their own, thank you very much.
Watch: Double Fine's Amnesia Fortnight postmortem from GDC
Now, in what is rapidly becoming the new norm for independent game projects, Double Fine is involving its fans in the Amnesia Fortnight development process. The new version works much the same as before -- the projects are still small, the ideas still fresh -- but this time around, the decision-making for which projects get greenlit and which get shelved are open up to a public vote. Oh, and the whole thing is raising money for charity, too.
Learn more at the project hub.
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http://flippfly.com/news/announcement-crowd-funding-flippfly-style/
So it's not *quite* never-before-seen, unless you account for the fact that nobody's ever heard of us ;)
DoubleFine's obviously been working on this for some time, and I wish them the best of luck!
Now if you'll excuse me, I'm going to go cry in a corner for awhile and contemplate how much we suck at PR.
Also, don't know if Double Fine's process is very unique, can find that at other companies as well. But to take employees from other projects to work with something else for a while is good. Probably boosts morale and creativity. Even more companies should do like that.
It's getting a lot more common than you might think, there just aren't as many companies that are as open about it much less involving the public. We hold game jams pretty regularly here at GarageGames, we don't follow a schedule though so we may do a few one year and only one the next. Unity has their regular game jam retreat, Bethesda did one not too long ago and shared the results (I can't remember if they said they do it regularly or not).