Activision sells an iPhone game in stores for $50
As Activision expands its popular Skylanders
franchise more fully onto mobile devices this week, the company has applied a physical-digital hybrid model to Skylanders: Battlegrounds
The iOS game sells at retail for $49.99, where it comes with a Portal of Power wireless device, three Skylanders
toys and a redemption code to download the game from the App Store.
The game will also be available from tomorrow directly from the App Store as a standalone app.
The game launches this week as part of Activision's rolling out of its own mobile social game network called Activate
, aimed at providing online features and services in its mobile games, such as cloud storage for Skylanders
toys and save games.