Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
June 23, 2017
arrowPress Releases






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Each Wii U makes a profit with the sale of a single game
Each Wii U makes a profit with the sale of a single game
November 21, 2012 | By Mike Rose

November 21, 2012 | By Mike Rose
Comments
    24 comments
More: Console/PC, Business/Marketing



"As soon as we get the consumer to buy one piece of software, then that entire transaction becomes profit positive."
- Nintendo of America President Reggie Fils-Aime says that, although the Wii U console is selling at a loss, it only takes one software purchase from a consumer to become profitable.

Nintendo revealed last month that the console sells at a loss - i.e. the cost to put the machine together is greater than that which the consumer purchases it for.

However, Fils-Aime's latest comments suggest that the console is extremely close to breaking even on that front, given that the purchase of a single retail game will cause a swing to profits.

"In the end, the business model is still to drive the install base of hardware, and then to drive a strong tie ratio with all of the other software and experiences for the consumer," he added. "And if we're able to do that, then we will create significant profit for the company."


Related Jobs

UBM Tech
UBM Tech — San Francisco, California, United States
[06.23.17]

General Manager, Game Developers Conference
Disruptor Beam
Disruptor Beam — FRAMINGHAM, Massachusetts, United States
[06.23.17]

Director, User Acquisition
Infinity Ward / Activision
Infinity Ward / Activision — Woodland Hills, California, United States
[06.23.17]

UI/UX Director
Infinity Ward / Activision
Infinity Ward / Activision — Woodland Hills, California, United States
[06.23.17]

IT Technician (Temporary)









Loading Comments

loader image