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Xbox 360 sales down, non-game usage up during Black Friday week
Xbox 360 sales down, non-game usage up during Black Friday week
November 27, 2012 | By Frank Cifaldi

November 27, 2012 | By Frank Cifaldi
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    9 comments
More: Console/PC, Business/Marketing



Sales of Microsoft's Xbox 360 console during Black Friday week exceeded the company's expectations, though they didn't manage to topple last year's record numbers.

In all, 750,000 Xbox 360 consoles were sold in the United States between Sunday, November 18 and "Black" Friday, November 23, according to internal Microsoft data. That's not as high as last year's record 960,000 sales, though it's impressive for what turned out to be the Xbox 360's 8th Black Friday on shelves.

Non-game entertainment consumption on the console over Xbox Live, however, is up significantly from last year at 43 percent, in a continuing trend for the company.

By comparison, Nintendo's new Wii U sold somewhere around 400,000 units during what was essentially the same period, though that number may have been hindered by supply constraints. Nintendo's original Wii sold 300,000 during the period.


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Comments


Leon T
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I really didn't think that 360 sales would be down since this looks like it is a record breaking shopping season. The sales are still good though.

Duong Nguyen
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Most likely the Wii U is cannibalizing the older console sales and they might even be higher if supply ( for the black Wii U ) weren't limited.

Bob Johnson
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NO reason they would spike YoY when they've been at least 20-30% down YoY in 2012.

Matter of fact prices don't seem to be lower than last year which is all the more reason sales should be down. I actually thought they would down a bit further.

Leon T
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@Duong
You may be right but I didn't expect the Wii U to be higher than 500k. That always seems like the most Nintendo ever puts out for a launch.

@ Bob
Maybe the $99 deal and the great shopping season kept them from falling too far.

Joe Zachery
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The consoles sells have been going down all year. It's also the oldest console on the market. There was no way it was going to have a gang buster year. Also remember the Xbox is selling for 199 right now. So if it's not doing really huge numbers now it's not going too.

Bob Johnson
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Walmart does have a ton of white 360s with Skylanders Starter pack for $149. A couple pallets worth in the Walmarts near me.

And this sku seems to be aimed at the Wii. It's white, priced like a Wii and has Skylanders which sold better on the Wii since its release than on all the other platforms combined.

Greg Quinn
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Just wondering.. why are people still buying Xboxes.. they are 7-8 years old now. Surely everyone who wanted one would have one by now or am I missing something?

Doug Poston
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Hardcore gamers yes, but the second part of the headline is telling "non-gaming usage".

Kinect and Netflix (and a lower price) have given the 360 a second wind.

Eric Feliu
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@Greg Quinn

There were some very good sales out there during Black Friday. I almost bough the Star Wars Kinect bundle myself when it was priced around $350 during Black Friday. I came to my senses though. As much as I want that special edition console I can't justify spending that much money for a console I already own. The Skylanders bundle was a great deal too at $150.


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