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PS3 Black Friday sales up, but still lagging behind competitors
PS3 Black Friday sales up, but still lagging behind competitors
November 30, 2012 | By Mike Rose

November 30, 2012 | By Mike Rose
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    16 comments
More: Console/PC, Business/Marketing



Although Sony's PlayStation 3 saw a nice spike in U.S. sales over the course of the Black Friday week, it wasn't able to muster up as many sales as rivals Microsoft and Nintendo.

Sony sold over 525,000 PS3 consoles in the U.S. between Sunday, November 18 and "Black" Friday, November 23, according to internal Sony data, up 9 percent compared to the same period last year. Bundle sales for the console, in particular, were up 15 percent year-over-year.

In comparison, Microsoft's Xbox 360 sold 750,000 units during the same period, while Nintendo's Wii and Wii U consoles sold 700,000 together.

As for the PS Vita, Sony says that it sold more than 160,000 units during the handheld's first Black Friday week. Sony also noted that sales of PlayStation Plus subscribers jumped by 259 percent year-over-year.


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Comments


Groove Stomp
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525k units is pretty good, especially considering the Wii U is a new system with a new marketing campaign launching at the busiest shopping time of the year, and only managed 400k units.
I find it particularly interesting that that Wii and Wii U combined didn't sell as well as the Xbox 360.

Joe Zachery
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Your looking at systems that are being sold for almost 100 dollars cheaper. So there is no way the Wii U was should have out sold those systems. Also the Wii is a dead system. There has not been a new title for it since early this year. So I never expected Wii and Wii U to out sell. A 360 which you can get for 199 and 3 games. The only thing I find very interesting is that the PS3 didn't do any better. It's clear that the US market has chosen the 360 as it's system of choice. I really want to see how Sony tries to get the US back next gen. Also with those Vita numbers it really shows that even with the great amazon deal. People are moving away from portable handhelds.

Leon T
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The Wii U only managed to sell just about all the units that were shipped for Black Friday week. It was sold out in many places until the next week. In other words it sold about as much as it could have.The Wii U and Wii combined only sold 50k less than the 360 so I don't understand what it interesting about that.

Sony's numbers are not bad, but new launch hardware does not make old hardware stop selling. Maybe you forgot how long the PS2 was outselling the PS3 and 360 during non holiday months. The GBA did the same with the DS.

Joe Wreschnig
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"I find it particularly interesting that that Wii and Wii U combined didn't sell as well as the Xbox 360."

I'm not sure if these are counted as "sold" or not in MS's reports, but MS has been handing out Xbox 360s like candy with PC purchases, as well as giving them out as contest and brand loyalty rewards, and discounts for just about anything. (Need Office? Get 25% off a 360 too!)

It's been successful at getting lots of Xbox 360s out there, but it's not obvious how many of those are money-makers for anyone but MS (and Netflix).

Leon T
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@ Joe
I think I read somewhere before that the consoles given away with TVs, PCs, and other such promotions are counted in NPD. That could be wrong since I'm not able to find a source right now.

Joe Wreschnig
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These aren't NPD numbers anyway.

Jonathan Gilmore
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Christian, you don't ever change, do you. Those numbers simply reflect stock. What's telling is that the Wii U wasn't in a shortage, there are no stories about the lack of supply. Whether its the economy, price point, or a general lack of consumer enthusiasm, time will tell.

Alan Rimkeit
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Time for a price drop maybe? Are they still selling these at a loss? I didn't think so. I still say a minor price drop with a free year of PlayStation+ would quicken sales this late in the console cycle.

[User Banned]
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This user violated Gamasutra’s Comment Guidelines and has been banned.

Leon T
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It would be better for their bottom line if they were able to keep sales where they have been without a price drop. The best Sony could hope for is that the Wii U does not hurt its sales during the non holiday sales period.

Both the PS3 and 360 can start to see major declines in sales even without a new console on the market.

Doug Poston
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I'm not an expert on hardware costs by any means, but I wonder if the cost of the Cell chip is keeping the prices up.

Geoff Yates
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I agree new hardware with a price drop would have been more appropriate but you know Sony needs to get profits up not revenue.

They tried most marketing tricks in the book to get interest just before a Wii U launch.

Nintendo fans and avid console players (including myself) snapped up a Wii U. I suspect the very well priced Wii to be purchased by folks who have less disposal income. Lots of fun games most now at a very reasonable price. Mario Bros still looks good on a Wii too ;).

wes bogdan
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With wii u playing wii games i wonder how ms and sony will handle backwards compatibility as with the length of this gen lack of b/c would be a bitter pill to swallow for ps4/720.

With sony's day 1 digital i'm expecting much more digital and much less physical next gen.

While ninty is very happy with sell through numbers i'd love to ban e-bay horders to get a sense of real sales from those wanting a game system not a sale.

Mark dogg
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I think this is much better than last year but 360 is comparison has gone backward than last year. PS3 is going to stay for good number of years. Next year they got some great games too. Last of us, GOW bundle should do well next year again.

Lyon Medina
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I still personally would like to know software numbers, because hardware is great but software paints a better picture of what people are buying these systems for.

The best information I got from this was the PS+ subs were up a treamendous increase. Just because someone buys a X-Box, PS3, Or Wii-U now doesn't mean they are using it for gaming anymore, which is the point and where companies should be making their income from.

My brother has a 360 and all he uses it for is Netflix and Movies. Which is great but doesn't create profit for Microsoft at all, unless the product is being directly purchased through the service.

So unless I see some software numbers to go along with this I really can't say this is good or bad for Sony. Just that they had a good sales spike in hardware, which is to be expected on Black Friday.

Eric Feliu
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@Lyon you said:
"My brother has a 360 and all he uses it for is Netflix and Movies. Which is great but doesn't create profit for Microsoft at all, unless the product is being directly purchased through the service."

Sure it creates profit for Microsoft since to watch Netflix on the XBox you need to buy a $60 per year gold subscription. I am pretty sure MS makes a lot of money off of gold subscriptions.


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