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Video: The strain of keeping 150M Club Penguin players happy Exclusive

[Note: To access chapter selection, click the fullscreen button or check out the video on the GDC Vault website]
February 6, 2013 | By GDC Vault Staff




GDC Vault highlights from the Game Developers Conference Online 2011 a free lecture featuring Nicole Thompson on Disney's MMO for kids, Club Penguin.

Thompson, then executive producer of Disney's Club Penguin, discusses best practices for fostering a successful online community with over 150 million accounts, including how to provide safety, authenticity, connectivity, and fun for users in and out of the game.

Session Name: 150 Million Penguins Can't Be Wrong: Managing the Virtual World of Disney's Club Penguin

Speaker(s): Nicole Thompson

Company Name(s): Disney's Club Penguin

Track / Format: Customer Experience

Overview:Nicole Thompson, executive producer of Disney's Club Penguin, offers a behind-the-scenes look at how the Internet's largest virtual world for kids manages and cultivates its community by putting them at the center of every decision made on the snow-capped island of Club Penguin. This talk will explore how the Club Penguin community plays a leading role in the development of products, characters, storylines throughout the virtual world, the practices in place for communicating with players - inside and out of the game - and the unique philosophy that has helped build and shape one of the largest online communities on the Internet.

About the GDC Vault

In addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent GDC events, and the service offers even more members-only content for GDC Vault subscribers. Those who purchased All Access passes to events like GDC, GDC Europe, and GDC China already have full access to GDC Vault, and interested parties can apply for the individual subscriptions via a GDC Vault inquiry form.

Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company. More information on this option is available via an online demonstration, and interested parties can find out more here. In addition, current subscribers with access issues can contact GDC Vault admins.

Be sure to keep an eye on GDC Vault for even more new content, as GDC organizers will also archive videos, audio, and slides from other events like GDC China and GDC 2013. To stay abreast of all the latest updates to GDC Vault, be sure to check out the news feed on the official GDC website, or subscribe to updates via Twitter, Facebook, or RSS.


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