Electronic Arts-owned mobile game publisher Chillingo is gearing up to launch a new games portal called '100% Indie', which will offer developers a means of connecting with Android users who own Samsung devices.
Due to launch of March 4, the scheme is a joint venture between Chillingo and Samsung, and is the latter's attempt at pushing its own Samsung Apps mobile store.
Those studios who sign up to the initiative and offer their games through the Samsung Apps Android store will receive promotional resources and information that the company says will encourage and motivate.
As a way of enticing developers in more rapidly, Chillingo revealed that those developers who join the program in its first six months live will receive 100 percent revenue for their title.
Notably, after that period the revenue share will drop to 80 percent, and then down to 70 percent after March 2015.
Any developers interested in signing up to the portal can do so on the official website.
Wow, Samsung badly wants to differentiate their mobile product from the other android makers. Its understandable...When it comes down to it, there ain't much that separates the Galaxy series from their counterparts at HTC, Sony et. al.
Wonder if the resources for this initiative come out of their $12 billion marketing expense from last year?
The 100% revenue is certainly a nice carrot, even if it remains to be seen how much customer traffic Chillingo can drive to this brand-specific storefront.
This could be a move to:
1. Make money. There's a lot of potential money in running a game/app distribution channel
2. Make money. If it's curated there's a good chance Chillingo will make a lot of money since they can put all their games on the front page
3. Make money. If there's a decent amount of traffic in the store it's just 1 more place devs can sell their games.
A lot of companies have tried to set up their own android portal and a lot of companies have failed. Samsung has a big enough presence that they could pull it off though.
Wonder if the resources for this initiative come out of their $12 billion marketing expense from last year?
The 100% revenue is certainly a nice carrot, even if it remains to be seen how much customer traffic Chillingo can drive to this brand-specific storefront.
1. Make money. There's a lot of potential money in running a game/app distribution channel
2. Make money. If it's curated there's a good chance Chillingo will make a lot of money since they can put all their games on the front page
3. Make money. If there's a decent amount of traffic in the store it's just 1 more place devs can sell their games.
A lot of companies have tried to set up their own android portal and a lot of companies have failed. Samsung has a big enough presence that they could pull it off though.