Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 24, 2014
arrowPress Releases
October 24, 2014
PR Newswire
View All

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Kickstarter not required:  Prison Architect  crowdfunds $1M
Kickstarter not required: Prison Architect crowdfunds $1M
February 11, 2013 | By Mike Rose

February 11, 2013 | By Mike Rose
More: Console/PC, Indie, Business/Marketing

UK-based studio Introversion showed late last year that not everyone needs to utilize a service like Kickstarter to crowdfund a video game project. Now, just over four months after launching its Prison Architect crowdfunder, the studio has raised $1 million in pledges.

The game had previously made over $270,000 in two weeks, with nearly 8,000 sales total. It now currently sits at just over 30,000 pledges, with an average pledge of around $33.60.

Of course, Prison Architect isn't the only crowdfunding project to find success outside of Kickstarter.

Last year, Infinite Game Publishing's MechWarrior Online pulled in over $5 million via an alternative funding model, while Chris Roberts' Star Citizen raised millions via its own crowdfunding system -- although Roberts later added a supplemental Kickstarter campaign following heavy traffic issues.

Related Jobs

Activision Publishing
Activision Publishing — Santa Monica, California, United States

Tools Programmer-Central Team
Crystal Dynamics
Crystal Dynamics — Redwood City, California, United States

Senior/Lead VFX Artist
Magic Leap, Inc.
Magic Leap, Inc. — Wellington, New Zealand

Level Designer
Magic Leap, Inc.
Magic Leap, Inc. — Wellington, New Zealand

Lead Game Designer


Michael Joseph
profile image
The worlds first prison parody game? I wonder who amongst the team actually thought of the idea. He sounds like a deciple of Molyneux. I'm always happy to see yet another indie title that is showing the rest of the industry what originality really means. Congrats Introversion on this deviously devilish title. :)


edit. rewatching the trailer i see it does in fact mention Dungeon Keeper as one of several inspirational games. Very nice of you guys to give props.

p.s. the title itself is pretty great too. "Prison Architect" kinda sounds like an obvious one to pick but I think it's deceptively clever. We often associate architects with grand and magnificent buildings but to be a PRISON architect just makes it pure comedy. You can almost envisage the poor architectural graduate who finished at the bottom of his class and is now relegated to designing buildings that are anti-artworks of pure function.