Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
November 23, 2014
arrowPress Releases
November 23, 2014
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Epic founder looks forward to marketing budget being used on dev instead
Epic founder looks forward to marketing budget being used on dev instead
February 14, 2013 | By Frank Cifaldi




"Development budgets are going to be the dominant cost in the industry, and [increasing] the efficiency of building games will directly improve profitability."
- Epic Games founder Tim Sweeney looks forward to what he sees as an inevitable future for the games industry: one where marketing will become less necessary, and we can start putting that money into making better games.

"The market is inefficient now,” he recently told Edge. “You run ads on television so that people walk into a retail store, buy a piece of plastic and stick it into their digitally connected device.

"I think we have a lot of latitude – publishers and developers alike – to increase the efficiency of that. Once you have a game, it’s available pervasively online, and your devices are all Internet-connected, do you really need to run television ads to get people to find it at the top of the App Store?"


Related Jobs

Disruptor Beam, Inc.
Disruptor Beam, Inc. — Framingham, Massachusetts, United States
[11.22.14]

Lead 3D Artist
Infinity Ward / Activision
Infinity Ward / Activision — Woodland Hills, California, United States
[11.22.14]

Lead Game Designer - Infinity Ward
GREE International
GREE International — Vancouver, British Columbia, Canada
[11.21.14]

Sr. Game Designer
Cloud Imperium Games
Cloud Imperium Games — Santa Monica, California, United States
[11.21.14]

Technical Artist









Loading Comments

loader image