Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
December 7, 2016
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

PS Vita sales rocket in Japan following price cut
PS Vita sales rocket in Japan following price cut
March 7, 2013 | By Mike Rose

March 7, 2013 | By Mike Rose
More: Console/PC, Business/Marketing

It seems like a price cut on the PS Vita in Japan was just what the doctor ordered, as the handheld saw sales increase fivefold week-over-week.

On February 28, both the Wi-Fi and 3G versions of the device were lowered in price to 19,980 yen ($215), down from 24,980 yen ($269) for the Wi-Fi model, and 29,980 yen ($323) for the 3G model.

As a result, Sony has seen a surge of purchases over the last week, such that the PS Vita was only outsold by the Nintendo 3DS.

Sony's handheld sold 62,543 units in Japan between February 25 and March 3, according to data from Media Create and as reported by NeoGAF. That's up from 11,456 units sold the week before, and 8,044 the week before that.

In comparison, the 3DS sold 77,439 units in Japan this week, up from 74,729 week-over-week.

The boost also spelled good news for PS Vita software. While there were no Vita games in the top 20 best-selling for the week prior, three Vita titles jumped into this week's top 20 -- Senran Kagura Shinovi Versus: Otome Shoujotachi no Shoumei, Phantasy Star Online 2: Special Package and Hot Shots Golf: World Invitational.

Related Jobs

DePaul University
DePaul University — Chicago, Illinois, United States

Assistant Professor/Instructor in Animation
Cryptic Studios
Cryptic Studios — Los Gatos, California, United States

Shiver Entertainment
Shiver Entertainment — South Miami, Florida, United States

3D Artist
Wargaming America, Inc.
Wargaming America, Inc. — Emeryville, California, United States

Community Manager

Loading Comments

loader image