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PS Vita sales rocket in Japan following price cut
PS Vita sales rocket in Japan following price cut
March 7, 2013 | By Mike Rose

March 7, 2013 | By Mike Rose
More: Console/PC, Business/Marketing

It seems like a price cut on the PS Vita in Japan was just what the doctor ordered, as the handheld saw sales increase fivefold week-over-week.

On February 28, both the Wi-Fi and 3G versions of the device were lowered in price to 19,980 yen ($215), down from 24,980 yen ($269) for the Wi-Fi model, and 29,980 yen ($323) for the 3G model.

As a result, Sony has seen a surge of purchases over the last week, such that the PS Vita was only outsold by the Nintendo 3DS.

Sony's handheld sold 62,543 units in Japan between February 25 and March 3, according to data from Media Create and as reported by NeoGAF. That's up from 11,456 units sold the week before, and 8,044 the week before that.

In comparison, the 3DS sold 77,439 units in Japan this week, up from 74,729 week-over-week.

The boost also spelled good news for PS Vita software. While there were no Vita games in the top 20 best-selling for the week prior, three Vita titles jumped into this week's top 20 -- Senran Kagura Shinovi Versus: Otome Shoujotachi no Shoumei, Phantasy Star Online 2: Special Package and Hot Shots Golf: World Invitational.

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Kevin Clough
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This shows that there is demand for the Vita and all Sony needs is for the price to be right. I wonder if they are having to sell it at a loss at this price. I read other articles that said a lot of Japanese retailers sold out of their stock so I assume their sales could have been even higher. This is very promising news for the Vita and I hope the price cut comes to the US soon.

Jakub Klitenik
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What shock and horror is this? A game console being sold at a decent price selling well?
Will the wonders ever cease?
The real questions here is "When is the price cut coming to the US & UK?" and "Will they improve on the current back catalogue to improve on software sales?"

Mike Kasprzak
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I'm still a tad bitter over the 3DS price drop, which is why I've been waiting on the Vita.

Leon T
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I wonder if this can help the Vita much in the long run. At this point the 3DS sales are rocketing in Japan and from what is releasing this year it is not going to slow down.

Joe Zachery
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The information is pretty missleading when you look at it closely. The games that charted in the top 20 for the Vita were new releases. With the Hot Shot game being the only older game to gain from the price cut. Then the price cut it self the system still didn't hit 80 to 100 systems sold. The system is going to drop next week, and not go up. So it would have been better for it to chart higher so the drop wouldn't be so drastic. Still overall this is something they should have done sooner. The only difference between this, and the 3DS price drop. Nintendo had 3D Mario, Monster Hunter, and Mario Kart to sustain the system during, and after the price drop. The Vita currently has nothing that is in the same league as those games to help them.

Jorge Ramos
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Sucks for everyone that bought a Vita before, since unlike Nintendo, Sony certainly won't offer any kind of freebies or rewards for those that purchased their units early.

If anything, I feel most sorry for those that bought the 3G Vita, as there is now word I'd seen elsewhere involving a new revision that adds 4G LTE support in addition to wifi (and 3G I assume).

And though I know Sony will never do it, is it too much to ask to have a Vita that can use non-proprietary memory if they're going to require us to have memory cards for the handheld? It's expensive enough as it is, and unlike the UMD with the PSP, Sony has no *technical* reason to require added storage to play the games this time around.

Duvelle Jones
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I am going to go out on a limb and say that given the history of the Vita's performance, this boost in sales is relatively inconsequential. For now...
I want to see if sale keep at this level for the next week (and continues stable or grows for the next few weeks) now that the price drop has happened and is final... That will more or less tell if this is effective or we are looking at just another blip in the Vita's history.