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June 20, 2013





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Ridiculous Fishing fights mobile game devaluation with a $3 pricetag
 Ridiculous Fishing  fights mobile game devaluation with a $3 pricetag

March 18, 2013 | By Frank Cifaldi
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    12 comments
More: Smartphone/Tablet, Indie, Business/Marketing



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"But since its almost impossible to do F2P in a non-evil way and without sacrificing the elegance of your game design, we'll prefer to charge $3."
- Ridiculous Fishing developer Vlambeer responds to a question about whether the mobile market undervalues games in an Ask Me Anthing thread on Reddit (we're not sure exactly who to attribute the quote to, as both Rami Ismail and Jan Willem Nijman were posting from the same account).

Vlambeer is echoing statements we've heard a few times now from high profile developers who haven't yet dipped their toes into a microtransaction-based business model. Most recently, Thatgamecompany's Jenova Chen said that in-game purchases only work when the player is unhappy, and that he'd only give them a shot if he could figure out how to make his players pay because they are happy.

It's funny to think that a full game for $3 is seen as higher-tier on a platform like iOS these days, but as Vlambeer explains, even a $0.99 price point wouldn't have worked for Ridiculous Fishing.

"The problem is that at $0.99, you'll need to sell endless amounts of copies to be able to survive as an indie developer," it said.

"Most games don't even get close to that. A direct result of the whole race-to-the-bottom in prices is the prevalance [sic] of Free to Play on iOS - it seems to be a safer bet."

Gamasutra recently spoke at length to Vlambeer about its struggles completing Ridiculous Fishing, and how the developer fell victim to cloning before the game was complete. Check it out here.


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Comments


Alex Boccia
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Go Vlambeer!

Ariel Gross
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I don't mind paying $3 for a really good game. I'd probably even pay $3.01. But that's it.

Kale Menges
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Having grown up spending anywhere from $20 to even $90 for a single game, I find such joy in the quality of gaming experiences one can find in the App Store for $0.99 to $4.99 (or even more on occasion; I was a launch day adopter of the original Infinity Blade when it was $14.99 or so).

Talat Fakhri
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Thumbs up Vlambeer! I will totally buy a $3 quality game on my iPhone!

Diana Hsu
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Aw, it doesn't seem to be on Android.

Dan Jones
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I bought it before going out of town for the weekend, purely because I wanted to support them after hearing the tale of the cloning. It was a busy weekend, and I *still* managed to fit in at least 4 hours of playing, if I had to guess. I'll admit, I've had the urge to play a few times while at work today too. ;)

It's crazy how $3 feels like "a lot" compared to other games on iOS, but when you consider the amount of gameplay I've gotten out of it for less than the price of a fast food meal, it helps to put things in perspective. Especially considering the extra care put into this one in terms of charming aesthetic.

Phil M
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It looks like a great game, ironically though how much of the success is down to the publicity it's getting by actually charging $3?

David Amador
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I think this should be something to try for a lot more devs. Good for you Vlamber, you have my purchase

Simon Tomlinson
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I agree with the sentiment, but it's not the devs or publishers that decided - it is the customer, who has been corrupted with 'free' for so long now it seems almost impossible to wring out a few dollars for your app.

Bradley Johnson
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It's more about exposure and not the price point. They did an amazing job getting people to talk/write about the game A LOT.

Phil M
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Agreed, but the price point in a world expecting F2P actually helped them get the exposure.

Leeja John
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Great going Vlambeer... Although when talking about price , it doesn't matters when u r really providing an amazing game..


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