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Ye olde Xbox 360 drove some healthy revenues for Microsoft
Ye olde Xbox 360 drove some healthy revenues for Microsoft
April 18, 2013 | By Kris Graft

April 18, 2013 | By Kris Graft
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More: Console/PC, Business/Marketing



While Microsoft's next video game console waits in the wings for an expected reveal this year, its seven-and-a-half year old Xbox 360 is still helping drive revenues.

Microsoft reported revenues in the Xbox's Entertainment and Devices Division of $2.53 billion for the quarter ended March 31, a 56 percent increase over the same quarter a year prior. A $380 million "video game deferral" -- an advance against November 2012's launch of Halo 4 -- brought the adjusted revenue increase down to 33 percent.

While that's all well and good, it's Microsoft's cloud computing strategy that the company has really been banking on. This includes online-centric services like Office 365, Windows Azure, Skype and of course, Xbox Live. Speaking of which, Xbox Live membership saw an 18 percent bump to 46 million subscribers during the quarter.

For the quarter, the Xbox division saw a swing to operating profits of $342 million, up from a $228 million loss during the same quarter a year ago.

Total Microsoft revenues were $20.5 billion for the quarter, an 18 percent increase. That's just shy of analyst estimates, who were counting on Microsoft to get pounded by tepid PC hardware and Windows 8 sales. Overall Profits were $6.1 billion, up 19 percent. A boost in after hours share prices show that investors are relatively pleased.

See Microsoft's full report here.


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Comments


Jorge Ramos
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Well, to be fair, it's been a very solid system, with (among the two "HD" console players of this generation) had the easier SDK to start with, which likely helped a lot of big names get their big games out for it easier, faster and/or cheaper than they were able to on their competitor. I would be blind to suggest that securing (timed) exclusives didn't factor into it either.

That said, I'm not exactly fond of or looking forward to Microsoft's "put everything on the cloud" goal, which paradoxically ends up competing against itself, and also creates the issue where literally one segment of their business is blind to what an adjacent portion of their company as a whole is doing.


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