As of today, GungHo is now valued at just over 1.54 trillion yen ($15.1 billion), as industry consultant Serkan Toto reports, meaning that the company now has a greater market cap than Nintendo's 1.53 trillion yen ($15.0 billion).
The game now has over 13 million registered users in Japan -- around 10 percent of the country's population -- and generated $113 million in sales in April, which translates to around $3.77 million a day.
I would find these very real comparisons hilarious if they weren't so drastically dangerous. Seriously, while GungHo is eminently profitable and Nintendo is certainly embattled, this progressive decoupling between market value and actual capability as tested through time has lead to markets saturated in sadly predictable unpredictability, with astounding feedback-loop amplification, that has seeded many a bubble and played a leading role in decimating the global economy. This is exactly the kind of thing that shouldn't happen, and sadly the last thing our various lobbied governments have the collective political will to properly regulate.
