Electronic Arts has opened a new DICE studio in Los Angeles, with a key focus around bolstering the creation of new video games in the Star Wars
Although the DICE headquarters will continue to be situated in Stockholm, Sweden, the company's general manager Karl-Magnus Troedsson told
the Wall Street Journal [subscription required] that this new U.S. studio will have around 60 staffers by the end of 2013.
The move comes just a week after EA managed to secure an exclusive multi-year agreement
with Disney to develop and publish games based on the Star Wars
universe. DICE's Star Wars
games will be powered by its high-powered Frostbite 3 engine, the same engine that powers Battlefield 3
Troedsson noted that this new studio opening will see the company going head-to-head in the same Southern California area as its rivals, Activision's Infinity Ward and Treyarch Call of Duty
"There is an extreme talent pool over [there] that we want a part of," he said. "It's no secret that our main competitor is there."
The new studio has begun hiring, with a number of EA employees who worked on the Medal of Honor
series already on board. It is not yet completely clear to what extent this studio will be working on the Star Wars
franchise alongside the main DICE studio in Sweden.
The opening of this new studio comes as EA recently laid off approximately 10 percent of its overall workforce -- around 900 workers in total