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  Molyneux's Curiosity experiment comes to an end
 

May 28, 2013   |   By Mike Rose

Comments 4 comments

More: Console/PC, Smartphone/Tablet, Business/Marketing, Video





Peter Molyneux has certainly had some fun with his Curiosity cube-clicker mobile game, launched last year.

Besides managing to keep the contents of the cube a secret from everyone including Apple, his 22cans studio also devised a method for monetizing the art of trolling.

Players were asked to tap away at a cube via their iOS and Android devices, with layer upon layer falling away, and some form of prize promised at the center.

Now the experiment has come to an end with the final layer of the cube chipped away, to reveal a video from Molyneux congratulating the "winner" -- that is, the person who tapped the final piece of the cube.

This winner was Bryan Henderson, and as his prize, Henderson will now star in 22can's upcoming god game Godus as the game's main deity character.

Not only that, but Henderson will be able to work with the 22cans team to decide on the game's rules and codes, and even receive a small percentage of any cash spent on the game by players.

"You will have fame, you will fortune, and you will have the power to introduce morals into the game," Molyneux told Henderson as part of the above video.
 
 
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Comments

Merc Hoffner
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Hah! Called it (more or less).

http://www.gamasutra.com/view/news/181114/

Ramin Shokrizade
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Merc, close enough that I'm going to virtually shake your hand :)

As a Mad Scientist that left academia where I was experimenting on rats (I'm a vegan now) to now experiment on humans (who can give consent), I thoroughly approve of this experiment. Having "played god" in a few games (Everquest, Shattered Galaxy, EVE Online, Pirates of the Burning Sea, Galaxy Online), I can say it is a lot of fun to play god and I think the winner will be quite happy.

Structurally, this monetization method seems almost like a "gamified Kickstarter". You donate money to one project, then based on your success in the first project you are rewarded with unique gifts in a second project. I like it, because it still confers the all-important feeling that the player earned the ultimate gift, which a normal Kickstarter does not.

This is clearly Molyneux doing his best impression of Willy Wonka, for a society that reveres a more high tech form of candy.

Kenneth Poirier
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I hadn't heard of this til now. So he basically built the ultimate skinner box. That's pretty funny.

Ron Dippold
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This has been going around. Safe For Work.

http://www.castle-vidcons.com/2013/05/26/comic-106-ye-gods-whats-inside/


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