Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
January 22, 2017
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Ouya's alleged tussle with the ESA at E3
Ouya's alleged tussle with the ESA at E3
June 12, 2013 | By Mike Rose

June 12, 2013 | By Mike Rose
More: Console/PC, Indie, Business/Marketing, E3

The Ouya team chose to show off its upcoming Android-based games console at E3 in a unique fashion this week, renting out a parking lot across from the Los Angeles Convention Center.

However, E3 organisers the ESA allegedly aren't very happy that the Ouya is being showcased outside of the main E3 show, to the point where they have tried shutting the operation down.

Speaking with IGN, Ouya founder Julie Uhrman claims that the ESA purposely rented out the parking spaces next to the Ouya display, and parked a semi-truck to block the view from the main E3 center.

Uhrman then rented the adjacent spaces in retaliation, and displayed Ouya promotional banners around the truck to guide people to where the Ouya display was positioned.

This allegedly led to the ESA calling the police, who quickly determined that the Ouya team's permits were in order (and stuck around for a photograph or two.)

Uhrman says that she has reached out to the ESA to resolve the dispute, but has not yet heard back. "If ten more trucks show up, we'll come up with another idea. I have a few up my sleeve," she said.

Gamasutra has contacted the ESA for a statement.

ouya police 2.jpg

Related Jobs

Skydance Interactive
Skydance Interactive — Marina Del Rey, California, United States

Lead Environment Artist
Cryptic Studios
Cryptic Studios — Los Gatos, California, United States

Software Engineer (all levels)
Immersion — San Jose, California, United States

Staffing Coordinator & Receptionist
DreamSail Games
DreamSail Games — New York, New York, United States

Game Designer

Loading Comments

loader image