The Ouya team chose to show off its upcoming Android-based games console at E3 in a unique fashion this week, renting out a parking lot across from the Los Angeles Convention Center.
However, E3 organisers the ESA allegedly aren't very happy that the Ouya is being showcased outside of the main E3 show, to the point where they have tried shutting the operation down.
Speaking with IGN, Ouya founder Julie Uhrman claims
that the ESA purposely rented out the parking spaces next to the Ouya display, and parked a semi-truck to block the view from the main E3 center.
Uhrman then rented the adjacent spaces in retaliation, and displayed Ouya promotional banners around the truck to guide people to where the Ouya display was positioned.
This allegedly led to the ESA calling the police, who quickly determined that the Ouya team's permits were in order (and stuck around for a photograph or two.)
Uhrman says that she has reached out to the ESA to resolve the dispute, but has not yet heard back. "If ten more trucks show up, we'll come up with another idea. I have a few up my sleeve," she said.
Gamasutra has contacted the ESA for a statement.