Video: How Western mobile games conquered China
For Western mobile games to succeed in China, they need to undergo "deep culturalization," which includes a total re-scripting for a game's story, says Henry Fong in this GDC 2013 lecture.
Fong's company, Yodo1, recently published Alpha Zero
and Cut the Rope: Time Travel
to Chinese markets to large success. He discusses how his company handled the monetization, payment, distribution, and discovery walls that these games faced when approaching the Chinese market in this free lecture, courtesy of GDC Vault
The Western Games That Conquered China
Track / Format:
This session will explain how to launch a Western mobile game in China on both iOS and Android, by using case studies of various Western hit games that have done well in China. Highlights will include how to localize your games with the tastes of Chinese gamers in mind, how to effectively promote and distribute your games in China's highly fragmented market, how to leverage China's local social media, and how to localize your monetization strategy.
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