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The Last of Us is PS3's fastest-selling new intellectual property
 The Last of Us  is PS3's fastest-selling new intellectual property
July 9, 2013 | By Kris Graft

Naughty Dog’s The Last of Us has moved 3.4 million units worldwide in less than three weeks since its June 14 launch, Sony Computer Entertainment said today.

Sony said The Last of Us is the fastest-selling new intellectual property in the history of the PlayStation 3, and the fastest-selling PS3 game of 2013. The game, well-received by critics virtually across the board, represents a coup for the viability of the high-budget, blockbuster-style triple-A video game market, as smaller-production games continue to gain traction.

Sony said the 3.4 million figure includes sell-in (shipped to retail, not sold to consumers) and downloaded copies as of July 3.

Naughty Dog’s (a Sony-owned studio) last major outing was 2011‘s Uncharted 3: Drake’s Deception. That title, with a more established fan base and a “Teen" instead of “Mature" ESRB rating, had a bigger shipment on launch day, with 3.8 million units shipped.

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Phil Maxey
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I'm guessing the huge advertising campaign had something to do with that.

Eric Geer
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And the huge word-of-mouth campaign there after as it is an incredible game. I recommended to two people who picked the game up. My brother hasn't played a video game in years, and was tempted to pick it up.

Christopher Shell
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It's getting plenty of (social) media buzz and I doubt it ever hurts to have claims of so many perfect scores.

It's well-deserving and I'm very happy to see a game without a trailing numeral sell so well and be so well-received. It hasn't quite blown me away the way it seems to have many other people but I can see the charm and appeal of it. There's nothing really unique about the theme (a zombie apocalypse-type scenario has been done to death) and I don't really see anything very exceptional about the gameplay (but I do applaud the feeling of survival I get from managing my limited supplies), but I what I do admire the game for is the emotion and the relationship that builds between the two main characters, the survival experiences they go through together, as well as their interactions with others over a journey spanning multiple seasons.

I applaud the game for how well-written/directed/acted that aspect of the game is and I'm happy to see such a work well-recognized in both its critical and commercial exception. Games like this are why I personally would rather not see game industry production so geared towards sequels. Relatively fresh and original experiences like this are the types of experiences that make the biggest impact on me and I thus I remember the most.

Christopher Enderle
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They should have printed more copies.