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EA Sports' college football can go on, under a different contract
EA Sports' college football can go on, under a different contract
July 19, 2013 | By Kris Ligman

July 19, 2013 | By Kris Ligman
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More: Console/PC, Business/Marketing



At least partly in a bid to ensure that college football EA Sports titles will not be going away any time soon, the Collegiate Licensing Company (CLC) has confirmed today that it is extending its contract with EA Sports until 2017.

According to a CLC representative speaking with Polygon, the contract extension will take effect in July 2014 and provide EA the rights to use "more than 150 colleges, conferences and bowl games" for its college football titles.

The confirmation follows closely on the heels of an announcement that the National Collegiate Athletic Association (NCAA) would not be renewing its licensing agreement with EA Sports, due largely to a succession of lawsuits concerning unauthorized player likenesses. As most of the licensing for specific educational establishments and teams is handled by the CLC, this means very little is likely to change with respect to EA Sports' college football series, except for discontinuing the use of the NCAA logo and name.


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Comments


Zach Grant
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Can we just pay these athletes and be done with this? It's bad enough the college's rake in millions of dollars in merchandising and tickets sales. Now they are profiting off player "likeness", but it's not really them... except they happen to have the same skin tone, height, weight, and number. It's just a coincidence I tell ya.


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