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Humble Bundle responsible for over half of  Sword & Sworcery  sales
Humble Bundle responsible for over half of Sword & Sworcery sales
July 26, 2013 | By Kris Ligman

July 26, 2013 | By Kris Ligman
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More: Indie, Business/Marketing



Superbrothers and Capybara Games' Sword & Sworcery EP has sold 1.5 million copies to date, according to a new infographic released on the game's website, courtesy of Capy. Of its total sales, a combined 55 percent of units (around 825,000) were sold through Humble Indie Bundles.

The infographic offers some other interesting stats about the game's performance to date. Notably, Sword & Sworcery has moved over 550,000 units for iOS, with 86 percent of those sold at full price. Compare this with Google Play store sales (which account for only 5 percent of total sales -- the game's two Android Humble Bundles each drew in more), where not even 25 percent of customers bought the game at full price.

In terms of total revenue, iOS came out in the lead with 55 percent of the game's income to date -- unsurprising as the game remained an iOS exclusive for over a year before arriving on PC through Steam in 2012. However, the three Humble Bundles drew in a combined 20 percent (the PC bundle claimed 15 percent on its own), while Steam itself remained a solid middleweight with 19 percent of total revenue.

There are a number of conclusions to draw from the graphic. One is that, while it is not the hegemonic golden key to success it is often framed to be, Steam can be a reliable secondary or tertiary storefront for a multiplatform title. The data also suggests that while Android is a modestly solid market, Google Play may not be the ideal way of reaching it.

"There's not that many titles out there that began on iOS and made their way to this many other platforms over time," writes co-developer Capy, "so we hope that this info is helpful in some way/shape/form."

Here's the full graphic. You can find additional information, including details on sales for the game's soundtrack, on the Sword & Sworcery website.



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Comments


Todd Boyd
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That's where I got my copy; but that's also where I was initially exposed to the game. If I'd found out about it post-bundle, I'm fairly certain I still would have bought it (and I know for sure that I still would have loved it).

Paul Isaac
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"There are a number of conclusions to draw from the graphic."

Maybe, but drawing conclusions by comparing platforms released 1-2 years after the initial version is not very meaningful. With so many previous ways to experience the game, it's impressive that so many people still bought the Android version. Better to look at the data for a game with simultaneous release if you want to determine the potential sales for each platform.

Thomas Happ
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Wow! Do the Humble Bundles as a rule usually outpace Steam sales?

Kenneth Blaney
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In raw sales numbers, probably. They are "pay what you want" so there isn't much reason not to buy it and it has no competition on the same page like Steam does.

Gil Salvado
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Yep, compare Units sold with Revenue per platform. Although there were 27% less units sold on Steam, it made 3% more in revenue than the Humble Bundle. Also the cut of Steam sales are 50-50 on sale vs full price. Only iOS has a better cut. So, they probably made the most money with iOS Users from the US. And probably 2-1 iPhone vs iPad.


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