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It's important that consumers accept the Wii U - Iwata
It's important that consumers accept the Wii U - Iwata
August 1, 2013 | By Mike Rose

August 1, 2013 | By Mike Rose
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    13 comments
More: Console/PC, Business/Marketing



"Nintendo developers are extremely insatiable when it comes to whether what they make resonates with customers or not. They'll do anything to achieve it."
- Nintendo president Satoru Iwata discusses the need for the Japanese games giant to cater to his customers.

Talking to Toyo Keizai Online, and as translated by Kotaku, Iwata admitted that it is taking time to fully explain to consumers what the Nintendo Wii U console is capable of, and that his goal is to make sure people eventually accept it.

"It's difficult to say 'the Wii U is a system that does such-and-such' in a simple manner, and understanding it takes time," says Iwata. "Both [Shigeru] Miyamoto and I repeatedly say, 'It's not like we are making pieces of art, the point is to make a product that resonates with and is accepted by customers.'"

"Creating is like an expression of egoism," he continues. "People with a strong energy to create something have a 'this is the strength I believe is right' sort of confidence to start from. Their standpoint is that 'this is the right thing to do, so this must be what's good for the customer as well.'"

But, says Iwata, your final product must resonate with consumers, or else it will be rejected.

"You can't just force your way through," he adds. "By saying 'the point is to be accepted' I mean, if you go to a customer with your idea and you realize they don't understand it, it's more important that they do and you should shift your idea."


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Comments


Daniel Backteman
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A sensible price parity among the countries is everything I'm, most likely in vain, looking for.

Edit: The price difference between UK and USA was especially bad at the start, offensive even. It does seem to have leveled out a bit.

Eric Geer
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As a WiiU owner, I'm getting a bit upset with Nintendo for their lack of support for online multiplayer games. Most MP is local which is great, but their online presence is non-existent.

There are a few games, but most of their announced upcoming games blatantly skip it, while their 3rd party games are fully skipping it, most recently announce Batman Origins. Not that it is needed for a Batman game, but the fact that WB/Splash Damage is bringing the MP to PC/PS3/360 and blatantly skipping WiiU is not a good sign. Previous games have also skipped but this is just a more recent blow.

I was going to buy Batman Origins for WiiU, but since they announced no MP on WiiU version, I'll probably opt for PS3 version. Nintendo really needs to push 3rd parties to provide ALL gameplay options across to their platform, customers aren't going to buy a lesser product for the same price as other platforms.

Cordero W
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Then go send letters to third parties to stop being reclusive and to make some games for the Wii U instead of them complaining that they won't sell on it without trying.

Dane MacMahon
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Until consumers show these companies there is money in Nintendo platform online gaming they will continue to shun it. Not sure how you can do that when most online gamers are content to buy a gaming PC or Xbox.

Eric Geer
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How are consumers supposed to do that, if companies don't include online multiplayer in a game?

Ed G
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I think you nailed it @Dane - most online gamers don't look to Nintendo for online gaming, especially when there are plenty of other, already established options to choose from.

Kevin Clough
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It it disappointing that MP is being left out of Wii U games, but it is understandable because of the numbers. With so few systems being sold, there MP communities would be very small compared to PS3/360. Aside from cutting the system price and selling a lot more units, I think Nintendo needs to build the number of players using their online network by incorporating MP into more of their first party games. An easy way to do that in my opinion is to add online co-op.

Eric Geer
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I just find the argument similar to that of the chicken and the egg. We aren't going to bring online MP to WiiU because there is no online audience. There is no audience because devs/publishers won't bring online MP games to Wii U.

warren blyth
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* You guys are talking about networking, not multiplayer games?

I'd argue Nintendo is way out in front when it comes to multiplayer games - if you define multiplayer as sitting side by side, or having a party. If i had a nickel for everytime I've gotten together with my 3 best friends in Portland and we toss out the idea of playing a vid game together - and realize there's no PS3 or Xbox game that'd support all of us. Aside from Rockband. (I'd have many nickels). The idea "if we all want to play a modern game together, we should all disperse to our separate homes" is depressing.

* I don't see how Nintendo can best Microsoft's online multiplayer system. MS has setup server farms around the world, and is actively pursuing networking support.

What makes WiiU a contender isn't it networking. It's the instantaneous tablet input. the "personal screen" input.

For example, their version of Batman Origins ought to offer a unique multiplayer mode that suppose the asymmetric nature of 1 tablet verses 4 wiimotes.
Or they could bite the bullet and just include the entire 3DS game variant on the WiiU sku, as an extra.

Dane MacMahon
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Can today's market even allow for a huge flop like the Virtual Boy? That seems like something much harder to sweep under the rug in 2013 than it was in the mid-90s.

Ed G
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I don't think today's market will allow for just a minor flop!!

John Gordon
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"Nintendo developers are extremely insatiable when it comes to whether what they make resonates with customers or not. They'll do anything to achieve it."

I was totally with him until the last sentence. I really don't believe they'll do "anything". Just a few years ago they were having over the top success with their games, and now they are all flopping. If they are willing to do anything, then they should figure out what made them successful just a few years ago, and then do that.

Jonathan Murphy
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Most consumers in stores still react 2 ways when they see a Wii U in stores. "It costs how much?!" "What's a Wii U?" Nintendo has mostly been known as the bargain console since the NES. Since it's impossible to compete graphically with the PS4 and XB1. Lower the price!

It's a sign of things to come for the XB1's $500 price tag. It's not a good sign.


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