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Wii U Deluxe Edition dropping to $299 in the U.S.
Wii U Deluxe Edition dropping to $299 in the U.S.
August 28, 2013 | By Kris Ligman

August 28, 2013 | By Kris Ligman
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Faced with disappointing sales, Nintendo announced today that it will be cutting the price of the Wii U Deluxe Edition in North America, to $299 U.S.

The new price marks a $50 reduction and will go into effect on September 20th. There is no announcement for a comparable price drop in Europe.

Wii U hardware sales have been listing hard, moving only 160,000 units worldwide in the recent quarter ending in June -- and significantly outsold by both the 3DS and the original Wii. So, a price cut may indeed help prop up the Wii U's performance at retail.

"The new price makes Wii U an even greater value, particularly with the strong lineup of Wii U games available and on the way for the system in 2013," Nintendo said in a statement.

Just over two weeks ago, Nintendo president Satoru Iwata dismissed the idea of a price drop for the Wii U, saying that the console's price was not behind poor sales.

"The only solution is to provide the mass-market with a number of quality software titles," Iwata said at the time.


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Comments


C L
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Wii U now going for over 100 dollars less than the PS4, 200 less than the XBone. This holiday season just got that much more interesting.

Duvelle Jones
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I think Nintendo is now of the belief that they have something at will move units, it is the only way that a price drop now makes any kind of sense. But something similar happened with the 3DS, so I am not shocked.

Bob Johnson
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Expected. You could see that it was going to get down to a sub-$300 pricepoint in time for the xmas season.

The price cut plus further promotions plus a handful of new 1st party titles the 2nd half of the year should give a sales a needed boost. But still not out of the woods yet.

Jeferson Soler
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@ Bob Johnson - According to USA Today, the Basic Edition will no longer be in production (http://www.usatoday.com/story/tech/gaming/2013/08/28/nintendo-wii
-u-price-cut/2715755/), and truth be told, I'm glad that's happening and that's a smart move from Nintendo, in my opinion. Having said that, Nintendo should do something special for the early adopters that did get the Basic Edition set. Perhaps, a special swap offer that would also include a free digital game (like a free Virtual Console game).

Bob Johnson
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btw, this $299 version is packed with Wind Waker. Not sure it still includes Nintendoland or not.

@Jeferson

Yeah the drop of the Basic is no surprise either. From day one the Basic model had little purpose except to make the higher-priced Deluxe look like a bargain and, second, there were already tons of rumors it was getting the boot. Reports that Gamestop sent back Basic units to Nintendo and the Basic model getting canned in Japan were two that come to mind.

Chris Melby
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@Bob Johnson

Awesome info! Wind Waker is the one game I absolutely want!

Chris Hendricks
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THANK YOU!

Michael Pianta
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Not at all surprising. It will be interesting to see if this changes anything. If sales remain poor through the fall, with the price drop and all the 1st party titles, then we know that the situation is really dire. Personally I have a Wii U and I enjoy it. I feel like the Wii, for all of its success, didn't get to fully realize it's potential due to excessive negativity surrounding it on the part of certain consumers. It feels like something similar may be happening here.

Matthew Mouras
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I don't know if that's enough of a price drop. I've seen frequent sales online and in store for the Wii U that include packed in games or gift cards. They have effectively made the Deluxe console cost less than $299. I want a Wii U and I still haven't been able to justify the purchase with those discounts.

Alexander Ageno
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So does this mean the Regular Edition will be cheaper as well? =)

Jeferson Soler
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@ Alexander Ageno - Considering what I read on USA Today, the Basic Edition won't even be produced anymore. It will be just the Deluxe Edition.

Alexander Ageno
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Yeah, I just read that it will no longer be made. I don't see that as a bad thing, however.

Kujel s
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This should help Nintendo boost their sales and keep ps4 sales down a little , the X1 will probably be largely uneffected cause of the type of people who are likely to be first adopters.

George Menhal III
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The price drop and bundle will hopefully go a long way towards pushing more units this holiday season, but as an early adopter, I would have liked to see a Wii U Ambassador Program announced along with the news of a price cut.


At any rate, I hope Nintendo does well in the coming months and pulls their console out of its rut. The games are definitely getting better. Pikmin 3 is the best game in the series, in my opinion.

Jeferson Soler
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@ George Menhal III - I do agree with you to a certain extent about the Wii U Ambassador Program idea. Personally, I'm happy with the Deluxe Edition, but since that the Basic Edition will no longer be produced (at least, that's what an article from USA Today said), then the early adopters that bought the Basic Edition should get some kind of treatment, like the one with the ambassador program, due to the Deluxe Edition getting the same price tag as the Basic Edition.

George Menhal III
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@Jeferson & Tony: I agree with both of you. By no means am I saying that early adopters are entitled to anything, but it would be a welcome gesture to most hardcore Nintendo loyalists.

One thing to keep in mind though, is that Pikmin 3, Wonderful 101, and Rayman Legends were all touted pre-release as exclusive launch-window Wii U titles, and early adopters who may have purchased the system in order to play any or all of those titles are only just now getting them.

I don't like the fact that I paid $50 extra to watch my Wii U collect dust during a 9 month game drought, but I also understand that it's a choice I made and that choice doesn't entitle me to anything.

Jeferson Soler
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@ George Menhal III - Well said, but just for the record, Monster Hunter 3 Ultimate and couple of the digital offerings (especially MH3U) were more than enough to keep some people busy until the release of Pikmin 3, so things were not all bad for early adopters. I'll admit that I have about 6 games for the Wii U (I don't recommend getting Epic Mickey 2 for the Wii U, by the way) and I intend on getting more games for the Wii U (like Rayman Legends and Wonderful 101), but even if a Wii U owner had only MH3U for the Wii U to spend time with until more games were released, that one game would have been more than enough to keep anyone busy as there are a lot of activities involved with that game.

George Menhal III
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lol, the three Wii U games on my shelf at the moment are:

New Super Mario Bros U
Monster Hunter 3 Ultimate
Pikmin 3

Looking forward to all the upcoming fall releases to keep them company ;-)

Jonathan Murphy
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Not enough, not enough, not enough. Pack the console with 3 games, 3 virtual console games at $250, or 1 game at $200. Do they even understand the situation here? The average consumer leers at that price point. Listen to the average consumer, not the vocal minority.

The Xbox One could face a bad holiday. This is Nintendo's chance to come back strong. They are going to miss it, and won't get another for a couple years.

E Zachary Knight
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Pack in 6 games at $250? That is completely unprecedented. Name one other console that has had more than 2 packed in.

Jeferson Soler
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@ Jonathan Murphy - E Zachary Knight is right! Store bundles aside, no system has ever offered more than two games as pack-in games for a console. Granted, the SNES did offer Super Mario All-Stars with Super Mario World, but even then, Super Mario All-Stars was still treated as one game, which just happened to be a games collection, and the Super Mario World game was programmed into that games collection. It is not impossible for a console to have at most 3 games as pack-in games, but in my opinion, that wouldn't be feasible unless one of those games is an affordable digital game (like a Virtual Console game, an indie game or a "small" game from a big company).

Emory Myers
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Does Super Mario All-Stars + Super Mario World count?

The box art says "five great games in one game pak."

Sean Callahan
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@Jonathan Murphy Im going to have to agree with E Zachary Knight as well. It would be insane to package that many games in with the console. However I see what you are getting at. Considering the Wii is having to deal with the two power houses, they need something amazing to move some consoles before everyone's wallets are emptied on the PS4 or Xbox One. I think their best bet would be to keep the price for the delux version of the console at $300 (which would come with Nintendo Land), but to also throw in something along the lines of $20 credit to buy virtual console games. They could advertise it as "Use this money to get your old favorites on a new console!". We know from recent years that playing on nostalgia is never a bad idea.

C L
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I'd LOVE a remixed/HD version of Super Mario All Stars + SMW. One of my favorite, most-played SNES games ever.

Jonathan Murphy
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I already called their sales numbers year one (3-4 mil, 3.61m actual) and I'm dead on. If Nintendo doesn't get those adoption rates (what matters most for consoles), they will have to rely on MS and Sony sabotaging themselves. The console business is paved on corpses, Dreamcast, Neo Geo, TG-16, 3do, Jaguar, Atari, Pipin, Saturn, CDi. Stop thinking inside the box, that's how your business dies.

Bob Johnson
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YOur business dies if you lose $100+ on every console sold. AS long as they control their finances they can live to fight another day worst case.

Rafael Brown
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A long overdue price reduction. Slow 1st party releases, an anemic 1st party lineup, 3rd party publishers fleeing in droves, and hardware that is actually struggling to stay on par with 360/PS3 versions in head to head comparisons. With the PS4 at $400 and the XB1 at $500, knocking $100 off the WiiU, and moving down to $300 is the least Nintendo can do to remain vaguely competitive as the 360 and PS3 both move down to $200 with performance mostly on par with the WiiU and libraries vastly exceeding the WiiUs.

Mike Kasprzak
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I'm not sure I'd call "Long Overdue", but saving $50 makes me feel like a smarter consumer... Like waiting to buy a Wii U was my plan all along... Which it wasn't. No, Pikmin 3 wasn't out last year. I had no reason to own one yet.

So I completely 'buy' the idea that its the lack of Software. It was for me.

I've bought game consoles without games. It took way too long for the 3DS to get a game I cared to own.


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