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EA's latest mobile  Madden  hit by free-to-play backlash
EA's latest mobile Madden hit by free-to-play backlash
September 3, 2013 | By Mike Rose

September 3, 2013 | By Mike Rose
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    2 comments
More: Smartphone/Tablet, Business/Marketing



Newsbrief: Electronic Arts has caused a bit of a ruckus with microtransactions in the latest Madden NFL mobile release.

Released last week, Madden NFL 25 is free-to-play on iOS, with in-app purchases EA's point of revenue. This isn't a huge surprise, given EA's recent microtransaction push.

However, it's fair to say that the game is rather tight with its "energy" system, with both players and reviewers slating the title for pushing its microtransactions with plenty of force.

Whether EA will be forced to tone down the free-to-play elements of the game, as it previously did with Real Racing 3, remains to be seen.


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Comments


Ryan Christensen
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They'll probably adjust, the tricky thing with F2P is that you can't start too loose, if you do you can't really tighten it up after the fact. Better to start too tight, then make some news when you loosen up the pay areas. I wish more F2P went with the TF2/Jetpack Joyride accessories/custmization route for in-apps but some games like real world sports aren't as easy to add bubble jetpacks or hats if they are realistic i.e. Real Racing 3 and Madden.

Mike Williams
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I think EA could learn a great deal from their other popular mobile F2P game, Plants versus Zombies 2. Although the initial reviews that came in were negative, mostly from the hardcore PvZ fan base, the more casual fans enjoyed the amount of depth offered without a hard pay gate like energy.

I think offering players unlimited gameplay only holding back the amount of the plays in the playbook, marquee star players, and items like boosts would do wonders for the overall user experience.


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