Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
February 26, 2017
arrowPress Releases






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Xbox One's first TV ad is all about games. No, not those kinds of games
September 5, 2013 | By Kris Graft

September 5, 2013 | By Kris Graft
Comments
    26 comments
More: Business/Marketing, Video



We all know that Microsoft has big plans for its video game lineup on Xbox One, and the first TV ad for the console is all about games football games. Not Madden. Actual NFL football games on TV that feature footage of real-life people.

We're sure we'll see some video game-centric ads later, but this first outing is a clear effort to pull the mass market audience away from the idea that the upcoming device is primarily a game player -- rather a multi-purpose entertainment device for the living room.

NFL's regular season kicks off tonight, so the timing is actually spot-on.

Xbox One launches November 22.


Related Jobs

thatgamecompany
thatgamecompany — Santa Monica, California, United States
[02.25.17]

Senior Gameplay Engineer
thatgamecompany
thatgamecompany — Santa Monica, California, United States
[02.25.17]

Graphics Engineer
Cignition
Cignition — Palo Alto, California, United States
[02.25.17]

Gameplay Programmer
Lionbridge Technologies
Lionbridge Technologies — Bellevue, Washington, United States
[02.25.17]

Sr. Business Development Director--#2525









Loading Comments

loader image