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Video: Riot explains why toxic player behavior isn't good for anyone
September 12, 2013 | By Mike Rose

September 12, 2013 | By Mike Rose
More: Console/PC, Business/Marketing, Video

Riot Games is well known for attempting to reinforcement positive behavior in its League of Legends players. The company shared a video this week that highlights reasons why players might want to cut the toxic online behavior out.

The company has a vested interest in cutting down toxic behavior amongst players in LoL, as the act of doing so leads to better player experiences, and fewer players dropping out.

Amongst the statistics that are featured in the video, Riot says that teams of LoL players have a 54 percent win-rate if everyone is working together, compared to a 46 percent win-rate when players are arguing with each other.

Riot also says that positive behavior has been shown to lead to individuals securing more wins. Players with a record of good behavior win 10 percent more games than the average player, says the studio, while a player with a report history loses 35 percent more games on average.

Riot Games' Jeffery Lin gave a talk at GDC 2013 earlier this year on this very topic, using research to explore how to correct toxic online behavior, and how to avoid losing League of Legends players to this bad behavior.

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Rhys Yorke
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Great video...but is anyone else a little sad that Riot actually has to spend so much time, energy and resources to do this? The toxicity of the online game playing community as a whole seems to be getting worse. Not only are developers treated poorly, but it extends to their fellow players as well.

Does anyone have any insight as to the root cause of this?

Paul Hatfield
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Root cause: The internet. It will ALWAYS be like this. I really don't understand why Riot tries so hard to prevent 'toxic players' or 'trolling'. It's an aspect of the internet, ESPECIALLY in online games. When you're mixing 12 year old players along with 30 year old players, it's hard to see eye to eye.

Jungwoo Lee
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Riot once added tooltips regarding mannerism during loading screen, which made statistical improvement on player behavior overall (I think it was somewhere below 10%). They have a dedicated team of psychologists on user behavior and if this video can draw the same effect, even if it's just a baby step, they've done their job well.

Maria Jayne
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Interesting, I wonder do raging, whiney players lose more often or do they become raging, whiney players because they lose more often.

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Curtiss Murphy
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Kudos to them for taking a stand and making a difference. Riot is taking the long-term perspective and making the right kinds of investments (esports, e-rage, and free-to-play) to build an empire that be around decades from now.