Sustaining its day-one momentum
, Rockstar and Take-Two's Grand Theft Auto V
has flown right past sales projections, grossing $1 billion in sales within three days of launch.
Analysts previously forecasted
that GTA V
would hit the $1 billion mark within 30 days of launch, with an expected 12-13.5 million copies moved by the end of September. By contrast, given a specified U.S. price of $60 (many games retail higher in other regions, such as Europe), it would appear the game has instead moved somewhere between 14-16.5 million copies in the span of roughly 72 hours.
In addition to blowing analyst forecasts straight out of the water, this also means Grand Theft Auto V
has set a new record in performance at retail, vastly outstripping Activision's Call of Duty: Black Ops 2
, which brought in $500 million from day one and surpassed $1 billion in sales within 15 days of its launch.
Don't miss: Leigh Alexander's op-ed on Grand Theft Auto V's open world.