"You need something that is going to make your game more interesting than everybody else's."
At GDC Europe 2013
, Gamasutra UK editor Mike Rose shares the results of over 100 journalists surveyed, who said "an interesting developer story" is the most important element for getting coverage for a new studio and game.
In this free GDC Europe 2013 talk titled 'Getting Your Independent Game Noticed in 2013'
(courtesy of GDC Vault), Rose blueprints the perfect 20-second pitch for press, with tips such as providing a link to the game or a high-quality video of it in action, all in an email written with a believable, personal touch.
Mike Rose goes into more depth about his study in this Gamasutra article
About the GDC Vault
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