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New Amazon Appstore developer program aims to help devs get noticed
October 8, 2013 | By Mike Rose

Amazon today launched a new developer program for its Appstore, through which it says it can help mobile and HTML5 game studios get noticed more easily by consumers.

Those studios that sign up to the Appstore Developer Select Program will receive half a million free mobile ad impressions across the Amazon Mobile Ad Network, special Amazon Coin rewards for their customers, and 25 percent off Amazon Web Services.

To be part of the program, Amazon requires that you exclusively use its In-App Purchasing API, its Mobile Ads API, and its GameCircle social networking system in your games.

Notably, those developers who are already on the Amazon Appstore and have fulfilled the above requiremented needn't do anything. Amazon says it is evaluating all apps and games, and will provide the program benefits to each game it decides has met the requirements.

These benefits only apply to games that are available on the U.S. Amazon Appstore, and the 500,000 free mobile ad impressions will be delivered for your game within the first five months of app qualification.

More details can be found on the official Appstore Developer Select Program page.

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Justin Giles
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While I applaud Amazon for reaching out to devs in this manner, I'm not sure the payoff is worth limiting the monetization opportunities. IAP and Gamecircle are fine as IAP is a requirement to begin with for Amazon (ie: can't use Google Play IAP for your Amazon listings). Gamecircle is a good service. However, the Amazon ads API requirement needs to be modified. The fill rate is not 100% and it is commonplace to use mediation services to ensure 100% fill rate across multiple networks. I would have jumped on this if they just made it a minimum impressions per month requirement as opposed to being exclusive. Still though, the 25% off of AWS might be worth it in the short term.

Paolo Gambardella
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great idea, strong improvement even for the Android market. This video teaser, instead, is really awful, imho.

Kujel s
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I liked the sound of this until I saw the requirements, thanks but no thanks amazon. I'll release games on your store front but I wont be joing your program.

Jeremy Alessi
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This is a great new effort for Amazon developers! We just got Airspin out for Kindle and this could be a huge help.