Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 24, 2016
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Supercell and GungHo want to dominate the Asian Android market
Supercell and GungHo want to dominate the Asian Android market
October 15, 2013 | By Kris Ligman

As we reported earlier today, GungHo Online Entertainment (Puzzle & Dragons) parent company Softbank has acquired a majority stake in Finnish mobile developer Supercell. Gamasutra reached out to Supercell to learn a bit more about the nature of the partnership, including Supercell's expansion vectors in East Asia.

"We just recently launched Clash of Clans on Android," explained Supercell CEO Ilkka Paananen. "Japan's [mobile] market is bigger on the Android side. [South] Korea is almost entirely an Android market. So is China. So we are very excited to have GungHo's support in reaching those markets."

Paananen said that Softbank and GungHo's combined $1.5 billion investment in Supercell -- representing a controlling interest in the company -- would not affect Supercell's operations or the projects in its pipeline. The partnership, he said, was geared toward "building a sustainable model" on a "truly global" scale for free-to-play mobile games.

"People don't play World of Warcraft or League of Legends for weeks and then quit. They play for years," said Paanamen. "We want [that staying power] for our games."

Related Jobs

Creative Artists Agency
Creative Artists Agency — Los Angeles, California, United States

Assistant, Video Game Department
Telltale Games
Telltale Games — San Rafael, California, United States

Platform Engineer
Digital Extremes
Digital Extremes — London, Ontario, Canada

Lionbridge Technologies
Lionbridge Technologies — Irvine, California, United States

Software Test Engineer (STE)-#326

Loading Comments

loader image