"You can try to write down a full marketing plan. It won't happen like that."
In this free GDC Vault
video from GDC Europe 2013, the importance of staying flexible with marketing is just 1 of 10 important lessons Sparpweed developers Roland IJzermans and Richard Boeser share in the talk 'ibb & obb - Ten Talking Points'
Other challenges Sparpweed faced with its award-winning
PS3 platformer included explaining a game title without capital letters and implementing the game's single player mode.
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