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Ouya sees a future in the cloud
Ouya sees a future in the cloud
October 25, 2013 | By Kris Ligman

October 25, 2013 | By Kris Ligman
More: Console/PC, Business/Marketing, Microconsole

Ouya's future may be one of multiple hardware and distributed play, says CEO Julie Uhrman, indicating that the company is in talks with a number of cloud gaming providers to diversify content on the platform.

"There is absolutely a role for cloud gaming on Ouya," Uhrman said in an interview with Venture Beat. "It would bring content to Ouya that our hardware may not support today, but that will play wonderfully -- and were built to be played in the cloud."

Though Ouya's early partnership with OnLive has not seen fruit -- due to the latter company falling on hard times -- Uhrman said that the company was in talks with "all" the major cloud gaming providers over possibly bringing their services to Ouya.

Meanwhile, Uhrman anticipated that the next wave of Ouya consoles may not be through Ouya itself, but through third parties.

"What's most valuable about Ouya is the community and our relationship between gamers and developers," said Uhrman. "So, yes, if there is a partner product on the market with the exact same specifications -- so there's no fragmentation for the developer -- would I be open to putting the Ouya storefront on it? Absolutely."

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Kujel s
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Ouya market on Mojo maybe cause then you know those games are designed to work with a gamepad instead of the work around Mad Catz came up with (which isn't bad but not perfect either). Ouya's strongest feature is it's community and gamepad focused store so this could work out well for everyone.

Harry Fields
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So they want to stream apps onto their hardware because it's too weak for hi-fi experiences. They want to put their app store on other devices because?

Well obviously, because it's nice to take 30% off the top a la everyone else with a walled garden. But what's Ouya's big differentiator? If I can put their store on another piece of hardware, why would I need an app to stream from the cloud? I could probably play the streamed games natively at that point. Why would I buy apps from Ouya instead of Google, Apple or Amazon? As a developer, why would I target Ouya instead of those other, bigger stores? If I was interested in Gamepad-friendly stores, why not Steam/ Steam OS?

It sounds like they're throwing ideas at the wall desperate to get something to stick. What they should be focusing on is the original vision of a cheap microconsole that plays charming low budget titles... And then they should curate some exclusive content. As is, there's not really anything Ouya offers that can't be found elsewhere (from an experience perspective).