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Activision ships $1B worth of  Call of Duty: Ghosts  to retail
Activision ships $1B worth of Call of Duty: Ghosts to retail
November 6, 2013 | By Mike Rose




Newsbrief: Activision said today that it has shipped $1 billion worth of Call of Duty: Ghosts to retail worldwide, as of the first day of public availability.

While the company said it was too early to assess the sell-through for the game, Activision is hoping that sales will prove just as impressive as the previous installments in the series. Of course, the game may well receive a boost to sales when it launches with the Xbox One and PlayStation 4 consoles later this month.

Call of Duty: Black Ops II, the latest Call of Duty release before Ghosts, managed to reach $1 billion in sales in 15 days, while Modern Warfare 3, the title before that, managed that feat in 16 days. No doubt Activision will update us when Ghosts pulls in $1 billion itself.


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Comments


Kujel s
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Hoping to replicate GTA V's unnatual success are we Activision?

Harry Fields
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They will push through 1 $bln in sell-through. The only question is how long it takes to get there. I can't see it quite getting GTA sales as its an annual franchise exhibiting a little fatigue with some players, but there are easily millions of players still enthralled by the formula.

Scott Southurst
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The Steam stats seem to indicate a huge drop in the number of PC players (around 50+% over MW3's release). There's 6 of us here who would pre-order COD with each version - none of us have ordered it this time around. The COD forums seem to indicate that we've made the right decision. The Console players will continue to be looked after, while the PC players that gave IW their success will continue to be treated with contempt.

Creecy Siloh
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Atari pushed through $1 Billion worth of E.T. carts. Swell how that worked out for them. Worse case scenario, you probably end-up with some pretty nice looking drink coasters. Heck, go wild and create that mirrored ceiling you've always dreamt about.

Harry Fields
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I don't even think it would be possible to make that mistake nowadays. E.T. is a game that couldn't sell for free. If they had an inventory glut of COD disks, drop the price in half and problem solved. Not to mention the lead time for Disc manufacture is a couple weeks tops. For cartridges, it wasn't uncommon to have orders placed for them 6 months before street date. And it's not like CoD is bad. Formulaic, sure... but it's still a very good game, objectively speaking. I know hipsters and cool people will disagree, but sales trends and analyses agree that they'll sell into the double digit millions without much trouble.

Daniel Backteman
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meh, just media wrangling.

A W
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CoD will sell well. They have all console support strategy which was drastically different form their strategy just a few years back. This time they are trying to insure the experience is optimal (except PC) across the spectrum. So 1 billion copy is not just PS3 and Xbox 360, it is split between several consoles and generations now.

Now Activision and IW have been up to their old trick which need to change. Wii U games have the same problem that PC gamers have when it comes to support for the brand. Support is varied by content, and patches. Wii U gets patches but never gets DLC support, while PC gets DLC support but no official patches. Meanwhile MS gets taken care of first while Sony gets taken care of last on all of it. I think this business model needs to change with the next CoD. No more hamstringing the products.


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