The Facebook App Center was updated yesterday to allow developers to add videos
to their App Details page.
That means that if you're a Facebook app developer you can now submit video clips through Facebook's App Dashboard, after which Facebook will review them for objectionable content before adding them to your app's Details page. The videos will auto-play -- with sound disabled, thankfully -- when someone visits the page, much like Steam's storefront.
for what connotes an acceptable App Center video are essentially identical to those which govern image submissions: keep everything high-quality, don't use excessive ads, and don't publish misleading or inaccurate portrayals of the in-game experience.
By adding auto-playing video clips to the App Center, Facebook is making it much easier for developers of fast-moving, action-heavy apps -- like, say, games -- to showcase why their apps are worth checking out.
The new feature seems like a good way to close out a year in which Facebook made significant efforts to foster game development on its platform, including launching a Mobile Games Publishing initiative
and working closely with Unity
to make it easier to port games to Facebook.