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A geographical breakdown of Steam sales, in charts
A geographical breakdown of Steam sales, in charts
January 15, 2014 | By Alex Wawro

January 15, 2014 | By Alex Wawro
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    15 comments
More: Console/PC, Business/Marketing



Newsbrief: Russia and Brazil are far and away the fastest-growing markets for Steam software sales, according to 2013 sales revenue data from Valve Software.

The data, sent out by Valve during its Steam Dev Days event, suggests that Europe and North America still dominate the market when it comes to buying PC games digitally, accounting for a combined 81 percent (40 and 41 percent, respectively) of Steam's global revenue.

If you look at the data for signs of emerging markets, however, Steam saw the biggest growth in revenue from users in Russia and Brazil. With year-over-year growth rates of 128 percent and 75 percent (respectively), it seems like Eastern Europe and South America might be underserved up-and-coming markets for PC game developers.

Steam_regional.jpg
Valve included the chart as part of a press release that also confirmed Steam has over 75 million active accounts, a nearly 15 percent increase from the 65 million it had last October.

And if you prefer bar charts as opposed to pies, look at the data from this vantage point:




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Comments


Sam Kovacs
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Coincidentally the number one complaint of Dota 2 players.

Tyler King
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It would be interesting to this broken up by primary language as well. Geographical stats are great, but seeing the breakdown in language would be very informative as well.

Alden Kroll
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Language breakdown of Steam users is publicly available on the Steam Hardware survey page. Click the Language item to expand details:
http://store.steampowered.com/hwsurvey

Tyler King
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Have looked at that page many times and never noticed/payed attention to it. Thanks!

Vinicius Couto
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I wonder how much of the growth in Brazil is due to the (quite fair) availability of the games in Brazilian currency.
Also, it's good to see Steam growing in piracy-infested countries.

Chris Melby
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Availability/accessibility and fair prices are always a way to detour piracy IMO. :)

Jacek Wesolowski
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What's "Russian Territories"? How is it different from Russia?

Joseph Anthony B. A. Tanimowo-Reyes
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I just assumed that "Russian Territories" includes former soviet countries.

Jacek Wesolowski
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That would be very rude.

Kale Menges
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Thank you for the bar graph. ;)

Alfa Etizado
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Brazil's growth is probably because of how piracy became harder and how expensive purchasing legit copies is. Plus, a gaming PC in Brazil is about as pricey as a console.

PS3 is a lot harder to pirate, and pirating on the 360 might mean losing online play. Both are way too expensive, if you don't get bootleg copies. Lots of Brazilians are used to buying games, bootleg copies, instead of downloading them, and Steam offers games at prices not so distant from what a bootleg copy would cost.

Next gen it'll probably grow even more. Piracy will likely become even harder, I doubt Sony and MS will adapt their digital sale prices to the Brazilian market or do constant sales like Steam does, and next gen consoles are stupidly expensive in Brazil.

Steam machines actually fit the Brazilian market really well, if they sell it at a decent price. Lots of console gamers who are intimidated by PC over here (not knowing English makes it even harder to learn about PC gaming) and on top of that shopping for parts isn't as easy as in the US or Europe. You hand Brazilians a console looking machine that can run next gen games and is cheaper than a PS3 (not hard, just price it under US$2000) and you're done.

Then just watch the market grow and see how long it takes before the government starts taxing digital goods and spoil the party.

Zirani Jean-Sylvestre
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I wasn't expecting penetration in Japan/Asia to be so low.

Leszek Szczepanski
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So where does Valve draw the line between Eastern and Western Europe? Is it the Polish-German border? The border of EU? Something else?

John Gordon
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It would be interesting to see revenue or profit attached to these figures.

Rob Lockhart
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Where DOES East Asia buy their PC games?


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