Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
November 27, 2014
arrowPress Releases
November 27, 2014
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


With console laws loosened, Chinese manufacturer plans to jump into games
With console laws loosened, Chinese manufacturer plans to jump into games
January 28, 2014 | By Alex Wawro




Chinese electronics manufacturer TCL Corp. plans to release a new video game console in China later this year to take advantage of the country's relaxed restrictions on console sales, according a report from China Daily published today.

China Daily claims the company, which already manufactures everything from televisions to home appliances, is demonstrably eager to drum up business in untapped markets, and believes that game consoles will be in high demand by Chinese youth in the year to come.

TCL Corp. claims its console will be comparable to Microsoft's Xbox hardware, though no further details about which Xbox were given and China Daily reporters were unable to solicit further comments from TCL Corp.

The ban on the sale of game consoles in China was loosened earlier this year -- consoles manufactured in the Shanghai Free Trade Zone may now be legally sold in China if they are inspected and approved by Chinese authorities.

It's a very vague, nebulous ruling that nevertheless sparked renewed interest in the Chinese console market -- the stock prices of Nintendo, Ubisoft and Microsoft jumped up after news of the ruling hit, even though Microsoft had partnered with a subsidiary of the Shanghai Media Group last year to explore the Chinese console market in anticipation of the State Council's decision.

It's worth pointing out that while China's recent decision to lift the 13-year ban may allow consoles to be officially sold in the country, in practical terms little has changed -- most game consoles and handhelds have long been unofficially available on the Chinese gray market to anyone who knows where to look.


Related Jobs

DeNA
DeNA — San Francisco, California, United States
[11.27.14]

UI Designer
DeNA
DeNA — San Francisco, California, United States
[11.27.14]

Senior Producer
Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States
[11.27.14]

Senior or Principal Programmer
Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States
[11.27.14]

Concept Artist









Loading Comments

loader image