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Nintendo's decline could be detrimental to the market, says Sony
Nintendo's decline could be detrimental to the market, says Sony
February 3, 2014 | By Mike Rose

February 3, 2014 | By Mike Rose
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More: Console/PC, Business/Marketing



"[The decline of Nintendo] could be detrimental to the market, unless people like us raise our game and help tap into the younger consumer group that they serve rather well."
- Fergal Gara, managing director of Sony Computer Entertainment UK, says that Nintendo's current problems aren't good for anyone in the console market.

Nintendo has been having financial problems recently, earlier this month reporting that it will now see losses for the current fiscal year.

Talking to TrustedReviews, Gara said that Nintendo's decline may well end up impacting the video game market as a whole, and that Sony now needs to work out how to engage better with younger consumers to pick up that slack.

"That is the challenge to us," he added. "We need to bring maybe more family-friendly, more casual experiences into the market. I think there’s a big market segment there that we should take the challenge to engage and I see lots of potential to do that."

He noted that the continued success of the Nintendo DS and 3DS handhelds hint at the markets that Sony still needs to crack. "The DS family was the bestselling format last year," he said. "Despite the stellar sales of the PS4 for the last four or five weeks, [the 3DS] was still the best selling console or console family."


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