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 GTA Online  has huge potential, but Take-Two isn't saying how much
GTA Online has huge potential, but Take-Two isn't saying how much
February 3, 2014 | By Christian Nutt

February 3, 2014 | By Christian Nutt
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More: Console/PC, Business/Marketing



Everybody wants to know how much money GTA Online can make -- but Take-Two CEO Strauss Zelnick isn't interested in answering that question just yet.

In Take-Two's latest earnings call following its third quarter results, Zelnick had to dodge the question repeatedly, as different analysts found new ways to rephrase it and pose it again and again.

It's clear they're slavering over the profit potential of a free-to-play, online GTA game. GTA Online is a component of Grand Theft Auto V, but Take-Two and the analysts both consider it a separate title rather than an online mode.

The company did reveal that 70 percent of players whose consoles were connected to the internet while playing GTA V played GTA Online. Beyond that: No data on player metrics or percentage of players making purchases, though Zelnick did allow that GTA Online was the "single biggest contributor to our online revenue during the quarter," and the company promised a "very positive outlook for the future" of the title.

The game monetizes via currency packages sold to players, but Zelnick said that Take-Two is "not making decisions in order to extract value. We're making decisions to delight consumers and that includes with creating value... As long as people keep loving GTA Online, that's going to be great for us."

Online: Take-Two is On It

In fact, the company chalked up its continued success to increased sales of DLC across all of its titles, as well as in-game currency purchases for NBA 2K14. Players, apparently, will purchase in-game currency, even for a premium title.

The shift to more robust online and DLC functionality in its games is a "key strategic focus, and important driver of initial revenue and profits, and will strengthen our results between frontline releases," Zelnick said. The latter is relevant as the company often sees huge spikes in profits following its big console launches, which analysts have criticized in the past.

In fact, Borderlands 2 is still generating profit thanks to DLC, and will continue to do so in the future, the company promised. "The popularity of downloadable content for Borderlands 2 was an important factor in helping it become the most popular release in the history of [Take-Two publishing label] 2K," Zelnick said.

The company did promise "substantial" single-player DLC for Grand Theft Auto V, but was totally unwilling to discuss what form it may take or when it might be released.

Mobile: We're Sticking to Our Guns

Analysts have long goaded Take Two to more aggressively pursue mobile, particularly of late in the free-to-play space, but Zelnick was adamant that the company's strategy of porting older games and selling them for premium prices is going to continue to be how things are.

"I think I view mobile differently than you do," Zelnick said to one analyst, after hearing a suggestion that the company should make free-to-play games.

Earlier, he had said "we don't really distinguish between mobile and non-mobile," and that continued to be his position. "I don't want to confuse mobile with the free-to-play model," Zelnick said. "We're able to delight consumers and make money."

The real limitation, he said, is processing power for tablets -- which suggests as strongly as any other indicator that the company's strategy of porting its triple-A games to tablets will continue. He previously had said that he was very happy with the performance of current-gen console port XCOM: Enemy Unknown on iPad.

"A platform a consumer wants to experience our content on is good for us," he said today. "If that's where people want to consume video games, that's where we'll be."


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Comments


Marvin Papin
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'The company did reveal that 70 percent of players whose consoles were connected to the internet while playing GTA V played GTA Online."

Mouhahahaha

Every friends who got the game tried the online but nearly nobody stuck to it. That's, just trying it. But even if I played in multiplayer for hours (but only for two month), most people I know will probably never get back.

The MP design is (in my own opinion) a fail and where people where really enjoying GTA IV MP, they find GTAV's one boring.


Now in all that traffic of number, I would like to know how many players play at least ONCE per week (according to how many people bought the game) on GTAO. Because, the more it goes foward the more I think they are trying to hide the dirt below furnitures. Gta V was a financial success. However, I found them much discrete about numbers compared to GTA IV.

PS : I don't think the eventual loss of active players is due to newGen arrival.

Eric Geer
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As someone that tried love online but couldn't, I don't think I will go back. The campaign kept me wanting more, while GTA online left be angry and pissed off, between not being able to get to missions because there were too many jack asses running around shooting everyone, and shitty connections/server issues, and lack of real a great co-op missions, and whatever missions were there it was basically racing, TDM...there just wasn't anything interesting there. Some people enjoy just running in an open world for hours on end doing nothing...I'm not one of those people.

They announced the coop heists late last year, which I thought was my real calling in online MP, but it just never came out---for me it's almost too late to even bother. I have some friends that are still playing occasionally, but that number has dwindled immensely.


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