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Twitch parent company rebrands as Twitch Interactive

Twitch parent company rebrands as Twitch Interactive

February 10, 2014 | By Mike Rose

February 10, 2014 | By Mike Rose
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More: Console/PC, Business/Marketing



When Justin.tv launched in 2007, it was a single channel broadcasting the life of founder Justin Kan. Seven years later, and the website's games broadcasting channel has gotten a little too big for its boots.

That gaming channel is, of course, known as Twitch.tv -- it was originally separated into a new website back in 2011. With the immense popularity of Twitch over the original Justin.tv, the company has now decided to rebrand the entire company with the Twitch name.

From now on, the umbrella company will be known as Twitch Interactive. It'll house Twitch.tv, Justin.tv and all of the company's other properties.

It's hardly a surprising move, given that Twitch now has more than 1 million monthly active broadcasters and more than 45 million unique viewers a month.

Emmett Shear, CEO of Twitch, explained that, "As Twitch has continued to grow as the leader of the video game streaming space, it has eclipsed our previous initiatives. Given our total focus on serving the gaming community it makes sense to reposition it as our primary brand."


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