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Microsoft's  Titanfall  push sees UK Xbox One price cut, U.S. bundle
Microsoft's Titanfall push sees UK Xbox One price cut, U.S. bundle
February 24, 2014 | By Mike Rose

February 24, 2014 | By Mike Rose
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    12 comments
More: Console/PC, Business/Marketing



Newsbrief: Just three months after the launch of the Xbox One, Microsoft is reducing the price of the console to coincide with the hotly anticipated Respawn Entertainment title Titanfall.

From March 11, U.S. consumers will be able to pick up an Xbox One with Titanfall for $499.99. Currently the console alone would cost you the same price at retailers -- note that Microsoft says this price is "for a limited time."

In the UK, Microsoft is taking this a step further. From February 28, the official price of the console will be lowered to 399.99 ($666), down from the current price of 429.99 ($716). Once Titanfall is released in March, UK consumers will be able to pick up the game with an Xbox One for the same price.

Microsoft is looking to show consumers that its Xbox One console is great value, especially when compared to the $399.99 price of the PlayStation 4.


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Comments


Kris Steele
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I wouldn't call that lowering the price, I'd just call it releasing the console with a free game.

Mike Rose
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Hey Kris,

actually, in the UK they're both lowering the price *and* giving Titanfall for free. You're right though, the headline should note that - I'm from the UK so it's true for me, but I'll tweak for US readers.

Cheers
Mike

Kris Steele
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You're right, I glossed over the UK part not being from the UK. Headline seems about right now.

Jason Wilson
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Concerning Xbox 360, Microsoft seemed more apt to create a new SKU, but keep the price the same and stuff more into the box (bigger HDD, "free" games, etc).

evan c
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I call it hitting the panic button...

John Paduch
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They really can't bring themselves to release a kinect-less version of this thing, can they? I know they tried to integrate it into the "experience" on a fundamental level, but I'd argue that that was a mistake to begin with. Sony said "Ya know what? You can have our version of this thing separately if you want, but we won't make it mandatory", and MS should have too. Oh well.

Matthew Mouras
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Obviously MS bet big on the integration of this device. I respect that. Devs can build using a feature set that they know every box will have. Who wants to make a game for the PS3 requiring the Move controller? Who wants to make a game requiring the features of the new PS4 camera?

Did MS make a bad choice? I think it's too early to tell.

Nathan Mates
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Speaking as a consumer, I don't buy game consoles based on potential. My rule of thumb is that a system must have 5 shipped games that I want to play before I buy it. That keeps me from buying overpriced beta launch hardware.

I am curious to see what game(s) get made that require the Xbox One's Kinect, but dance/exercise games do not make the cut for me.

Masaru Wada
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Agree wholeheartedly. I don't care about the Kinect. Never have, probably never will. And I'm hardly the only person like that. So for people like us, we're basically forced to buy this gadget we don't want, or not buy the XB1 at all. And a lot of us are choosing the latter option, and may just stray to the PS4 or PC instead.

Matthew Mouras
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How many people were sold on the PC version of Titanfall based on the beta? It's going to keep me from buying an Xbox One. I can't imagine playing Titanfall with a controller other than a mouse and keyboard.

Eric Geer
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I played on PC, and was using the Xbox controller. I was having a great time. The game fits both control styles very well.

Jim Thompson
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Microsoft underestimated the core gamer with the design of the Xbone. This business cycle belongs to Sony. That said, what Microsoft will gain in refining their ui will position them for gains in 2018-20.

The $20,000 question is, was this planned?


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