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Microsoft's  Titanfall  push sees UK Xbox One price cut, U.S. bundle
Microsoft's Titanfall push sees UK Xbox One price cut, U.S. bundle
February 24, 2014 | By Mike Rose

February 24, 2014 | By Mike Rose
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Newsbrief: Just three months after the launch of the Xbox One, Microsoft is reducing the price of the console to coincide with the hotly anticipated Respawn Entertainment title Titanfall.

From March 11, U.S. consumers will be able to pick up an Xbox One with Titanfall for $499.99. Currently the console alone would cost you the same price at retailers -- note that Microsoft says this price is "for a limited time."

In the UK, Microsoft is taking this a step further. From February 28, the official price of the console will be lowered to 399.99 ($666), down from the current price of 429.99 ($716). Once Titanfall is released in March, UK consumers will be able to pick up the game with an Xbox One for the same price.

Microsoft is looking to show consumers that its Xbox One console is great value, especially when compared to the $399.99 price of the PlayStation 4.


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Comments


Kris Steele
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I wouldn't call that lowering the price, I'd just call it releasing the console with a free game.

Mike Rose
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Hey Kris,

actually, in the UK they're both lowering the price *and* giving Titanfall for free. You're right though, the headline should note that - I'm from the UK so it's true for me, but I'll tweak for US readers.

Cheers
Mike

Kris Steele
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You're right, I glossed over the UK part not being from the UK. Headline seems about right now.

Jason Wilson
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Concerning Xbox 360, Microsoft seemed more apt to create a new SKU, but keep the price the same and stuff more into the box (bigger HDD, "free" games, etc).

evan c
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I call it hitting the panic button...

John Paduch
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They really can't bring themselves to release a kinect-less version of this thing, can they? I know they tried to integrate it into the "experience" on a fundamental level, but I'd argue that that was a mistake to begin with. Sony said "Ya know what? You can have our version of this thing separately if you want, but we won't make it mandatory", and MS should have too. Oh well.

Matthew Mouras
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Obviously MS bet big on the integration of this device. I respect that. Devs can build using a feature set that they know every box will have. Who wants to make a game for the PS3 requiring the Move controller? Who wants to make a game requiring the features of the new PS4 camera?

Did MS make a bad choice? I think it's too early to tell.

Nathan Mates
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Speaking as a consumer, I don't buy game consoles based on potential. My rule of thumb is that a system must have 5 shipped games that I want to play before I buy it. That keeps me from buying overpriced beta launch hardware.

I am curious to see what game(s) get made that require the Xbox One's Kinect, but dance/exercise games do not make the cut for me.

Masaru Wada
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Agree wholeheartedly. I don't care about the Kinect. Never have, probably never will. And I'm hardly the only person like that. So for people like us, we're basically forced to buy this gadget we don't want, or not buy the XB1 at all. And a lot of us are choosing the latter option, and may just stray to the PS4 or PC instead.

Matthew Mouras
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How many people were sold on the PC version of Titanfall based on the beta? It's going to keep me from buying an Xbox One. I can't imagine playing Titanfall with a controller other than a mouse and keyboard.

Jeferson Soler
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@ Matthew Mouras - You bring up an interesting point. Considering that the game is also coming to the Xbox 360 as well as to the PC, why would anyone buy Xbox One just to buy Titanfall? Even if game graphics are what some game players look into when it comes to game purchases, a PC with a powerful graphic card can produce graphic performance that is arguably better than the graphic performance from any of the console machines that are out right now. If Titanfall was truly going to be the game that would move the Xbox One's sales, then the game should have been exclusive to Xbox One and to no other gaming machine. That's something that Microsoft will have to think about when the time comes to release the next Gears of War game.

Kevin Clough
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Microsoft could have easily done what Take Two appears to be doing with GTA5. They could have told everyone Titanfall was XB1 exclusive and then six months later announce that they managed to port it to 360 and PC. Take Two is making the right business move (i.e. generate most sales), but I am glad that Microsoft is being upfront with everyone so they can choose the platform that makes the most sense.

G Irish
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Microsoft is not the publisher for Titanfall, EA is. I'm sure Microsoft would've loved for it to be a Xbox One exclusive but they didn't make that deal with EA so here we are.

I think the positive word of mouth from the Titanfall beta and the bundle pricing will give the XB1 a boost, but how big of a boost is anyone's guess. It might allow the XB1 to catch up in sales in the US market for a bit, but I think XB1 will still lag behind the PS4 internationally, especially with PS4's Japan launch.

Matthew Mouras
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@ Jeferson Soler: Agreed. I was surprised when I learned this was coming to PC (and 360). This was billed as the launch window game that would sell the Xbox One console. I was even more surprised when I got my hands on it last week and found myself saying, "This game feels like it was made with a PC in mind."

I'd like an excuse to buy an Xbox One, but Titanfall isn't going to be it.

@Kevin Clough: Agreed here as well. I think most people safely assumed there would eventually be a PC port of GTA5, but it doesn't diminish your point.

Evan Combs
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Jeferson they will buy an Xbox One because that is the console their friends are playing Titanfall on. The PC is still mostly just the hardware of choice for hardcore gamers. The more casual gamers prefer the console experience.

Nathan Mates
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Evan- hoping for a network effect (buying to play with friends) works best if the game is exclusive. As Titanfall is also on PC & X360, the pool of what friends are playing is somewhat divided, especially as there are more X360s sold than Xbox Ones to this point.

The counterpoint to the network effect is this: nobody wants to buy the first telephone.

Evan Combs
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You are completely ignoring the most important thing in everything I said. There is a reason why Call of Duty took off on consoles opposed to PC. The casual gamer won't be buying the game for their 5 year old laptop. You, and I, are part of one of the smallest segments of the gaming world. What we might prefer is not the same as what the majority of the target audience will prefer.

You are only looking at this from your point of view, but that point of view is the minority. The majority of gamers out there prefer the console experience, and when given a choice between PC and console will choose console every single time. They don't want to have to worry about tweaking the settings to get it to play fluidly, or paying $100s to upgrade their PC just to be able to play it. They don't want to use the unfamiliar and awkward WASD controls. They want their controller, their couch, and their TV. That is the largest audience for this game, and thus the main target audience.

Jeferson Soler
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@ Evan Combs - While Nathan Mates has a valid point, I'll admit that you also have a valid point and I'm glad to see that you are looking at the big picture when it comes to mass audience (something that Activision also did in order to be able to continue selling the Call of Duty games). Having said, the mindset of the majority of game players is all the more reason why I'm not so sure if Titanfall will be the system seller for Xbox One as game players (including casual game players) can also get the game for Xbox 360. Not everyone will be worried about the graphics or the number of frame rates for the game and will just want to get the game for fun and gameplay. That's specially the case when it comes to average customers, who will be worried about the price tag in front of the game system. Considering all that, Titanfall should have been exclusive to the Xbox One (even if it would have been for a limited time) in order for the title to be a system seller. Whether people like to admit it or not, exclusive titles are still major system sellers for most of the time.

Jeferson Soler
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@ G Irish - I'm aware that Titanfall is from EA (I did a research on the title days ago), but even so, the title could still have been exclusive to the Xbox One as EA is not above doing titles exclusive to one system and as Microsoft needs a reason to convince people to spend $500 on Xbox One.

Eric Geer
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I played on PC, and was using the Xbox controller. I was having a great time. The game fits both control styles very well.

G Irish
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@Jeferson Soler
But why would EA do that unless Microsoft compensated them handsomely to do so? Their job is to sell games, not consoles. EA thinks they'll make more money by offering it on XB1, Xbox360, and PC than they would sell on XB1 alone. As a publisher that is the rational choice.

I don't know if Microsoft has given them any compensation for releasing Titanfall only on Xbox and PC (thereby keeping it away from Sony). From what I read early on, Respawn chose to stick to Xbox because they are a small team and EA decided to bet on XB1 winning this console generation (which has not been the case thus far).

If anything Microsoft lost out by not paying for the privilege of making Titanfall a Xbox One exclusive by either paying EA, or buying Respawn outright like they did Bungie pre-original Xbox.

Jarod Smiley
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lol...MS paid up...

Respawn wants to own the IP, that's why they aren't making COD games anymore and part of activition.

Respawn devs at first said, it pays to have a partnership with MS for a first IP, and something along the lines of "Don't worry PS4 fans" implying the agreement was just timed. Then months later MS PR guys start talking about it's exclusive to Xbox and PC etc...they certainly are using this game as a way to boost sales, and IMO it's exactly the wrong way the industry should be going. I thought with the systems being on equal footing architecturally the days of 3rd party exclusives were over. But nope, MS starts losing some market share, time to money hat!

I think most of the sales will come from 360 because the game is really not a graphical showpiece, and I think Respawn will be itching to put the sequel on PS4 with bonuses as a apology to Sony fans.

Jim Thompson
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Microsoft underestimated the core gamer with the design of the Xbone. This business cycle belongs to Sony. That said, what Microsoft will gain in refining their ui will position them for gains in 2018-20.

The $20,000 question is, was this planned?


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