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 Minecraft  hits 100 million users, over 14 million sales on PC
Minecraft hits 100 million users, over 14 million sales on PC
February 25, 2014 | By Christian Nutt

February 25, 2014 | By Christian Nutt
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More: Console/PC, Indie, Business/Marketing



Newsbrief: Today, Mojang founder Markus "Notch" Persson tweeted that the original PC version of Minecraft has hit 100 million registered users -- which would exclude players of the hugely popular console and mobile versions of the game. He also said that the company has hit a 14.3 percent conversion rate to paid accounts on those registrations.

In December 2013, Persson tweeted that the PC version of the game had sold 13 million copies. At that time, the Xbox 360 version of the game had also sold 10 million copies.

The game currently sells for $26.95 in U.S. dollars and can only be purchased directly from Mojang.


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Comments


Maria Jayne
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Quite a conversion rate when your game is only available from your own website. Shows real intent by the customers to seek it out. I feel like this says something about how marketing on PC has changed over the years, the users now have the power to seek out what they want, and the tools to discover if what they want is any good from a mass userbase.

Christian Nutt
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It's worth noting that they also sell prepaid cards for the game at retail, which has to have some effect on conversion rates.


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