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 Guild Wars 2  makes rare MMO move in China with a pay-once biz model
Guild Wars 2 makes rare MMO move in China with a pay-once biz model
February 28, 2014 | By Mike Rose

February 28, 2014 | By Mike Rose
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    4 comments
More: Console/PC, Business/Marketing, China



The free-to-play and subscription models are still a large part of massively multiplayer online games in Asian countries like China -- so it comes as a surprise that, when NCSoft and ArenaNet launch Guild Wars 2 in China later this year, it will simply require a one-time payment.

The pair of companies said today that the Chinese version of the popular MMO, as published by KongZhong, will receive the same pay-once model as the Western versions -- a payment system that NCSoft describes as an "innovative business model."

Content updates will be delivered to anyone who has bought the game. Updates for the Chinese version will also be synced with updates for the worldwide version.

"KongZhong’s approach is revolutionary for the China PC game market, where the free-to-play and time-based pay-to-play business models are most prevalent," notes the announcement. The closed beta is due to launch on March 11.


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Comments


Freek Hoekstra
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it launhecd that way in the rest of the world, it seems to do fine,
when the first guild wars did it there was similar amazement but obviously it worked out.
why whould they launch any different in China, they'd suddenly have to build new systems specifically for China which would also cost money and time, plus ts one of the primary reasons to get guildwars over another MMO.

Todd Boyd
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That's exactly how I felt about the title, and exactly what I came here to say. If they had used a different model in China, I think it wouldn't have really made any sense...

Gil Salvado
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Yep, I second that. I don't what this news is trying to tell us.

Ryo Sasaki
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I think the take away can be that the market in China is not that much different from the rest of the world. We hear voices about China being "different" quite often, and that had scared many companies. They let local business to handle it (and modify the game) for them, which is sometimes disastrous to the user from what I saw and heard.


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