The Walking Dead comic publisher launches games business
: The Walking Dead
is a notable recent hit in games -- and obviously the creator of the IP noticed. Skybound, which publishes the comic, has launched Skybound Interactive -- and brought in a game industry insider to run it, VentureBeat reports
Dan Murray was VP of business development for independent developer collective Foundation 9 Entertainment from October 2006 to December 2013. He's now heading up Skybound Interactive.
The plan seems to be to turn Skybound's other comic properties into games. "Itís about starting as a comic, releasing it in the market, and letting the fans decide. Itís a natural and organic way to approach transmedia," Murray told VentureBeat