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Disney acquires YouTube network Maker Studios
Disney acquires YouTube network Maker Studios
March 24, 2014 | By Christian Nutt




Newsbrief: Today, The Walt Disney Company announced it has dropped $500 million to acquire Maker Studios, a network of YouTube video producers founded in 2009. Further performance-based earn-outs of $450 million could make the deal worth $950 million all told.

Notably to the Gamasutra audience, Maker Studios distributes popular video game-related content in the form of PewDiePie, TotalBiscuit, Game Grumps, and Yogscast. That's just the tip of the iceberg of the content the company offers, however.

Disney said it acquired Maker to get access not just to its audience -- 5.5 billion YouTube views per month and 380 million subscribers across 55,000 channels, according to the press release -- but also its technology and analytics capabilities.

The space is heating up among major media companies: Warner Bros. recently invested millions in game-only YouTube network Machinima.


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Comments


James Yee
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Wow... it's going to be interesting in YouTube land it seems.

Jonathan Jennings
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Disney owns pewdiepie ....game over man....game over

Bruno Xavier
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Sad. I wonder if is anything out there Disney canít or wonít buy...

Ryan Christensen
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If it wasn't evident that there is immense money in youtube gamers and how important it is to have a video/broadcast communication of your games I guess this is it. Twitch and youtube as important as twitter/facebook and website now it seems to get your game noticed. Reviews were always important but gameplay reviews while playing are actually probably better.

Karstein Roesnes Ersdal
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"Yup, Disney now owns Maker so also owns Polaris. No idea what this means for us, but I'll make the content I want to make or go elsewhere."

- Totalbiscuit

Shay Pierce
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Well I for one can't wait to see Pewdiepie as the lead character of a Pixar film.

Katy Smith
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I wonder if the Playdom layoffs were to make budget room for this purchase.

Jay Anne
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Yes, this is all a part of their initiative to "go where the puck has been"


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