Electronic Arts launched its new On The House
initiative today in an effort to garner goodwill by offering select games for free via the company's Origin digital distribution platform.
is the inaugural offering -- the standard edition of the game, which typically costs about $20, is available on Origin for zero dollars until Thursday, May 8.
It's a canny move to promote the Origin service by tapping the strength of EA's game catalog, though the company is being cagey about how it will continue to do so going forward -- "On the House specials can appear and disappear at any time" according to the On The House fact page.
Gamasutra has reached out to representatives of EA for more details on the program and whether games not published or developed by EA will ever be featured.