Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 17, 2014
arrowPress Releases
September 17, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Nintendo goes offbeat with Tomodachi Life marketing video
April 10, 2014 | By Alex Wawro

April 10, 2014 | By Alex Wawro
Comments
    1 comments
More: Business/Marketing, Video



Newsbrief: Nintendo announced the June 6 overseas launch of Tomodachi Life, a 3DS life simulation game that's part of the popular Tomodachi franchise, in an uncharacteristically offbeat Nintendo Direct broadcast today.

The ten-minute Tomodachi Life Direct video, which we've taken the liberty of embedding above, stars Nintendo America senior marketing manager Bill Trinen playing the straight man while a steady stream of visual gags and awkward situations involving Mii avatars of Satoru Iwata, Reggie Fils-Aime and a smattering of Nintendo game characters play out around him.

It's a refreshing change of pace from Nintendo's typical approach to consumer marketing, which often involves one or more executives or developer leads speaking politely from script over gameplay footage.

Tomodachi Life was first released on 3DS in Japan last April, and it will be the first game in the series to be released in the U.S. and Europe.


Related Jobs

Crystal Dynamics
Crystal Dynamics — Redwood City, California, United States
[09.16.14]

Senior Environment Artist
DoubleDown Interactive
DoubleDown Interactive — Seattle, Washington, United States
[09.16.14]

Principal Game Designer
DoubleDown Interactive
DoubleDown Interactive — Seattle, Washington, United States
[09.16.14]

Senior Product Manager
Mobilityware
Mobilityware — Irvine, California, United States
[09.16.14]

Senior UI Artist










Comments


Michael Ball
profile image
ALL HAIL THE VIRTUAL BOY


none
 
Comment: