Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 5, 2015
arrowPress Releases
September 5, 2015
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Sony's Yoshida has advice for Japanese developers: Do what you do best
Sony's Yoshida has advice for Japanese developers: Do what you do best
April 11, 2014 | By Christian Nutt




"They should really focus on what they do best. Many games try to appease Western audiences, not understanding the culture, and most of them fail."
- Shuhei Yoshida, president of Sony's Worldwide Studios.

Over the course of the last generation, many Japanese studios rushed to chase the tastes of Western developers and try to capture large audiences, as the console market in their home territory dwindled.

According to Shuhei Yoshida -- who spoke, last night, at Mountain View's Computer History Museum in conversation with PlayStation 4 system architect and veteran game developer Mark Cerny -- they should instead focus on what they do best. The quote comes in a report from Re/code's Eric Johnson, who attended the talk.

It's increasingly being accepted across the industry here and in Japan that this is the case, but it's interesting to hear it from a Japanese native and Sony veteran (he executive-produced the original Gran Turismo, after all, and has been at the company since 1993.)

Gamasutra has been informed that the conversation between Yoshida and Cerny has been recorded and will be posted online, and we'll bring you the video at the time. For now, you can read Re/code's report, which contains some fascinating tidbits of PlayStation history.


Related Jobs

Respawn Entertainment
Respawn Entertainment — San Fernando Valley, California, United States
[09.04.15]

Quality Assurance Manager
PLAYSTUDIOS
PLAYSTUDIOS — Austin, Texas, United States
[09.04.15]

DevOps Engineer
PLAYSTUDIOS
PLAYSTUDIOS — Austin, Texas, United States
[09.04.15]

Database Engineer
PLAYSTUDIOS
PLAYSTUDIOS — Austin, Texas, United States
[09.04.15]

Web Applications Engineer









Loading Comments

loader image